Who We Are

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, the developer and innovator in sales assessments, and early pioneer in sales training and strategic growth strategies. For 40 years, the firm has helped companies with sales team evaluations, sales process optimizations, sales and sales leadership training, coaching, and sales transformation.

The management and senior consultants at Kurlan & Associates bring over 125 years of both domestic and international experience to clients. We pride ourselves on providing a complete set of services to all sizes of businesses from entrepreneurial startups to enterprise corporations. We have earned recognition for our expertise in more than 200 industries for our approach to helping companies achieve significant results in sales growth.

We Are Great at What We DoWe bring decades of proven industry expertise in driving our sales development approach.

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We look forward to getting to know you and helping to take your company to new heights!

Companies Choose Kurlan Because Everything in Selling Has Changed in 2025

Closing Business

Companies are confused as to why there are so many Delayed Closings and Win Rates have decreased.

New Business

Outbound and Inbound aren’t working as they did, resulting in fewer new business opportunities and smaller pipelines.

More Competition

Motivated competitors are making it more difficult for you to differentiate, and prospects are attempting to commoditize your company, products and services.

Profits in 2025

Prospects are focused on price, making it more difficult for salespeople to use a value-based approach.  This places more pressure on margins and profit.

The management and senior consultants at Kurlan & Associates bring over 125 years of both domestic and international experience to clients. We pride ourselves on providing unprecedented services to all sizes of businesses from small entrepreneurial companies to Fortune 500 corporations.

We provide each client with a unique, custom solution to achieve their desired outcome. Depending on the size of their sales team, industry, complexity of challenges, and urgency, each Kurlan engagement is designed to meet their specific needs.

Nothing is more important than achieving your desired results.  Whether it’s how we work together, where we do the work, the frequency of our work, the topics, content, subject matter, or advice, our emphasis will be how to drive the appropriate changes in behaviors, activities, approaches, strategies, tactics, approach, tool utilization or methodology to get the results you strive for.

We are renowned experts in sales force evaluations, sales process, training and strategic growth strategies

1,300 Clients
Served
200 Industries
Served
35 Years
Established
55 Awards

Our White Papers

Understanding the Sales Force
  • How the MLB Playoffs Can Help You Rethink Your Sales Team

    What if your sales team was built like an MLB playoff roster? In this post, we explore how the high-stakes, cutthroat nature of the 2025 MLB playoffs can inspire you to rethink your sales team, keeping only the top performers who drive revenue growth and letting go of the rest.

    September 29, 2025
  • Top 5 Ways to Stop Striking Out on Your Sales Forecasts

    The Boston Red Sox are whiffing 62% of their bases-loaded, no-outs chances—way worse than the MLB’s 15% fail rate. Sound like your sales pipeline? Discover why high-probability deals fizzle out and how to fix it with five key strategies, from robust qualifying to predictive scorecards.

    September 21, 2025
  • What Businesses Can Learn About Selling From Religions

    Ever wonder how religions compete for followers like salespeople pitch a product? From Judaism to atheism, each has a unique value prop to stand out. Here’s how their one-liners stack up, plus a lesson for B2B companies on selling you, not just price.

    September 14, 2025
  • Revolutionizing Sales Forecasting with a Baseball Twist

    Discover the “Power Alley,” a revolutionary sales forecasting strategy inspired by baseball. Learn how this KPI aligns pipeline, forecast, and revenue to boost accountability and solve CEOs’ biggest frustration.

    September 12, 2025

Our Clients

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