Who We Are

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training and strategic growth strategies. For over 35 years, the firm has helped companies with sales team evaluations, sales process optimizations, sales and sales leadership training, and sales transformation.

The management and senior consultants at Kurlan & Associates bring over 125 years of both domestic and international experience to clients. We pride ourselves on providing unprecedented services to all sizes of businesses from small entrepreneurial companies to Fortune 500 corporations. We have earned recognition for our expertise spanning over 200 industries for our cutting-edge and results-oriented approach to sales growth.

We Love What We DoWe bring decades of proven industry expertise in driving our sales development approach.

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We look forward to getting to know you and helping to take your company to new heights!

Why Choose Kurlan

We Get Results

Our experts are focused on the solutions required to help achieve your desired results.

Highly Experienced

Regardless of the situation for which you need help,  chances are, we have seen it and solved it before.

Team Engagement

We get your sales team engaged.  Whether it’s your salespeople, sales managers, or sales leaders, and whether it’s training or coaching them, we will create change through engagement.

Expert Role Plays

We demonstrate what good conversations should sound like by extensive use of unscripted role plays and nobody is better at that then the trainers at Kurlan.

The management and senior consultants at Kurlan & Associates bring over 125 years of both domestic and international experience to clients. We pride ourselves on providing unprecedented services to all sizes of businesses from small entrepreneurial companies to Fortune 500 corporations.

Our philosophy is to provide each client with a unique solution that is customized to achieve their desired outcome. Depending on the client’s size, industry and complexity of issues, each Kurlan engagement is designed to meet their specific needs.

All of our strategic partners must have one primary objective – help us make our clients stronger. That’s it. Our services are laser-focused on sales development. Our partners provide the core competencies that we don’t. They must fit with our clients’ needs and play well with the others in the sandbox so all of our actions are unified in your interest. You’ll see that whether it’s a tool, application or consulting firm, we have already done the due diligence so that you don’t have to.

We are renowned experts in sales force evaluations, sales process, training and strategic growth strategies

1,300 Clients
Served
200 Industries
Served
35 Years
Established
55 Awards

Our White Papers

Understanding the Sales Force
  • The Biblical Sales Force Part 2 – On Boarding and Coaching Salespeople

    As I wrote in September, I’m reading the Bible from beginning to end for the first time.  In my first article using an analogy from the Bible, I wrote about scaling, hiring and firing salespeople, based on what I read in Genesis.  Today’s article is about on boarding and coaching salespeople, and is an analogy from Exodus.

    Early in Exodus, we are introduced to Moses, whose people have been slaves to Pharaoh and the Egyptians for hundreds of years.  God appears to Moses and commands him to approach Pharaoh and persuade him to release the Israelites so they can freely worship their God.  Moses lacks confidence in his ability to articulate the request, and questions God’s direction.  He wonders if there might be someone better to handle this important assignment.

    God had to build Moses’ confidence, and properly prepare him for the conversation he will have with Pharaoh.  This is the equivalent to pre-call strategizing, one of several methods for coaching salespeople.  God needed to provide Moses with talking points sufficient to give him gravitas with Pharaoh, so he provided Moses the God-like ability to turn his brother Aaron’s staff into a snake. We accomplish the same thing when we prepare a salesperson with powerful messaging and talking points.

    October 14, 2024
  • 7-Steps to Achieve Sales Team Excellence

    Any company and/or executive can initiate a sales transformation, but there is one dealbreaker that can cause a sales transformation initiative to fail. But you have to see it through.  You must be visible. You must lead by example.  You must be engaged.  You must show how important this is.  You must show your commitment.

    October 9, 2024
  • Cold Reach Outs: Do Email and LinkedIn Work?

    Most marketing workflows and the messages created for those workflows absolutely suck! As a result, most of the cold messages that come through your email and LinkedIn messages are quickly and deliberately deleted. But there’s hope for something better.

    October 6, 2024
  • The Biblical Sales Team Part 1 – Hiring and Firing Salespeople

    Given that God used terminations to achieve his goals and eliminate mistakes, there should be no reason that sales leaders can’t better utilize terminations.  More than 50% of all salespeople don’t meet annual quotas and haven’t for years.  They should be terminating salespeople at scale, but instead, scared sales leaders create specialized roles, hoping that moving salespeople into a less demanding role will solve the problem. Unfortunately, the only thing it accomplishes is to create distraction from the real problem and noise, as more salespeople, in more roles, are failing than ever before.

    It is clear that God had expectations and goals, and was intolerant of non-performance, under-performance, and especially non-compliance.  If you lead a sales organization, why not follow God’s lead?

    September 29, 2024

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