Who We Are

Kurlan & Associates, Inc. was founded in 1985 by Dave Kurlan, a renowned expert in sales force assessments, training and strategic growth strategies. For over 35 years, the firm has helped companies with sales team evaluations, sales process optimizations, sales and sales leadership training, and sales transformation.

The management and senior consultants at Kurlan & Associates bring over 125 years of both domestic and international experience to clients. We pride ourselves on providing unprecedented services to all sizes of businesses from small entrepreneurial companies to Fortune 500 corporations. We have earned recognition for our expertise spanning over 200 industries for our cutting-edge and results-oriented approach to sales growth.

We Love What We DoWe bring decades of proven industry expertise in driving our sales development approach.

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We look forward to getting to know you and helping to take your company to new heights!

Why Choose Kurlan

We Get Results

Our experts are focused on the solutions required to help achieve your desired results.

Highly Experienced

Regardless of the situation for which you need help,  chances are, we have seen it and solved it before.

Team Engagement

We get your sales team engaged.  Whether it’s your salespeople, sales managers, or sales leaders, and whether it’s training or coaching them, we will create change through engagement.

Expert Role Plays

We demonstrate what good conversations should sound like by extensive use of unscripted role plays and nobody is better at that then the trainers at Kurlan.

The management and senior consultants at Kurlan & Associates bring over 125 years of both domestic and international experience to clients. We pride ourselves on providing unprecedented services to all sizes of businesses from small entrepreneurial companies to Fortune 500 corporations.

Our philosophy is to provide each client with a unique solution that is customized to achieve their desired outcome. Depending on the client’s size, industry and complexity of issues, each Kurlan engagement is designed to meet their specific needs.

All of our strategic partners must have one primary objective – help us make our clients stronger. That’s it. Our services are laser-focused on sales development. Our partners provide the core competencies that we don’t. They must fit with our clients’ needs and play well with the others in the sandbox so all of our actions are unified in your interest. You’ll see that whether it’s a tool, application or consulting firm, we have already done the due diligence so that you don’t have to.

We are renowned experts in sales force evaluations, sales process, training and strategic growth strategies

1,300 Clients
Served
200 Industries
Served
35 Years
Established
55 Awards

Our White Papers

Understanding the Sales Force
  • How To Double Your Sales Pipeline in 30 Days

    Most salespeople who entered sales more than fifteen years ago and had to prospect for new business, have forgotten how to do it and if we are being honest, may not have been very willing or effective at this when they were expected to prospect.

    Most new salespeople never had to make cold calls as that was delegated to BDRs and SDRs who have universally sucked at prospecting, averaging just 1.5 new meetings scheduled per week.

    Yes, it’s that bad.

    What’s worse is that most companies don’t consider pipeline quantity and quality the biggest challenge in the sales organization!  Most would say it’s the low win rate or the percentage of opportunities that stall in the pipeline.  Why do you think that is?

    March 31, 2025
  • Deadly Negotiation Strategies – The Bob Chronicles Part 8

    I asked Bob why he thought negotiations would be required and he told me that his prospect said they didn’t want to spend more than $50,000.  You read that right.  He knew they didn’t want to spend more than $50,000 and he proposed a solution for more than $1,000,000! 

    March 24, 2025
  • 10 Rules for Successful Sales Training and Revenue Growth

    The truth is that even the most media-rich, entertaining, engaging, memorable sales training can’t come close to holding people’s attention when compared to a series like “24.”

    That’s why it is imperative that companies follow my top 10 rules for a successful sales training outcomes:

    March 17, 2025
  • 10 Cringy Things Salespeople Do and 7 Reasons Why They Do It

    Salespeople are responsible for a lot of cringy selling.  In this article I share what I believe are the ten things salespeople do to elicit cringy reactions from their prospects and the top seven reasons for why half of all salespeople cause the cringe.

    March 13, 2025

Our Clients

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