Blog
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More Seth Godin on Sales
- June 29, 2006
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Last week, Marketing Guru Seth Godin wrote about the ‘Death of the Sales Call’, a post I addressed here. Today he wrote about the ‘9 Things Marketing People Ought to Know About Salespeople’. Funny thing is, in point #9, he defends salespeople against marketing’s attempt to replace them with the web by saying that the game changing sales…is real people interacting with real people. Quite a change in his tune in just one week!
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How to Eliminate the Effect of the 80/20 Rule on your Sales Force
- June 29, 2006
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
When I shared this with Jeff, he told me how consistent that is with his statistics about bell curves in general. He told me that in most cases, bell curves do not reflect reality. Wow, our statistics line up with Angus’ Law of Distribution!
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When Salespeople Experience a Breakthrough
- June 27, 2006
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Praise the individual. Reinforce the success. Repetition is required to lock in a new behavior. Work even more closely with this salesperson to be certain that he/she continues to achieve as a result of this wonderful breakthrough.
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UPSA Professional Selling Ethics Framework
- June 26, 2006
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The United Professional Sales Association (UPSA) has unveiled their long-awaited Professional Selling Ethics Framework for world-wide release and incorporation into the UPSA Certification Program for salespeople.
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Sales Coaching – Between the Lines
- June 22, 2006
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
If you read Baseline Selling then you’re familiar with my research and data. There is an elite 6%, a top 26% and then all other salespeople. That’s right, a bottom 74%. Don’t believe it? Look at your own sales force and the requests for help that you get – that’s if you get asked for help. If the coaching you’re asked to provide is anything like the coaching I’m asked to do, it also falls into the top 26% and bottom 74% department.
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Kurlan Sales Alumni Association
- June 22, 2006
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Rick Roberge, author of the Rainmakermaker Blog, Chris Mott, President of Corporate Training at David Kurlan & Associates, and I were reviewing the names of long-term clients of the firm from 1985 through 1995. We are attempting to create an alumni association of people who were Kurlan-trained. We were thrilled to read some of the names we recognized and remembered from 20 years ago.
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Value Proposition
- June 22, 2006
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Today, I witnessed – again – just how ineffective companies are at providing their salespeople with useful tools. The Value Proposition, a frequent offender, earned the honors today. So many salespeople are walking around with what they think are value propositions when in fact they are nothing more than claims, marketing messages, features and benefits. Today’s winner of the worst Value Proposition was ‘we make you money’.
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Sales Contest for Sales Geniuses
- June 21, 2006
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Genius.com has announced a contest that your salespeople may be interested in as they can vie for some great prizes and have some fun recalling their sales nightmares. It’s called “The Worst Cold Call Contest” (www.worstcoldcall.com) where sales professionals can compete with their peers for the worst sales call experience by submitting their story online.
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Golf and Selling – The Fundamentals of Sales
- June 20, 2006
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
I took up Golf last summer so this month marks a year at this frustrating, humiliating, challenging, and surprisingly addictive game. I’ve made great strides in just a year but I still haven’t broken 100, still hit balls with amazing inconsistency and still can’t tolerate my performance on the course. That’s just the way I am. Saturday, I took my 25th lesson, hoping to ‘straighten’ out my recent woes. It turned out to be a very simple adjustment to get me hitting the ball straight again. I had developed a bad habit with my grip – ironic since that was the very first thing I learned. Back to basics.
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Seth Godin – Sales Expert or Marketing Genius?
- June 16, 2006
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
When prospects attempt to determine who they should buy from and what exactly they should buy, it usually requires more than a phone call and a proposal.