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This month I’ll focus on timing, specifically, the short window of opportunity that exists with most senior level executives. Your window of opportunity remains available only while you are in front of that person. As soon as you leave, your prospect is on to the next burning issue and you become out of sight and out of mind. Getting that prospect’s attention a second time becomes much more challenging and, in many cases, impossible. To succeed with this prospect, you must quickly get his attention and cover enough ground in the first meeting to get a commitment to work together. This actually shortens the sales cycle in what is typically viewed as a very long sell cycle.

Try this exercise. It will immediately help you become more effective closing sales.

Many sales professionals believe that closing is the act of asking for the business. They’re wrong. Asking for the business is simply the asking part. Closing is the getting it part. There are a number of events that can take place between the asking and the getting, most of which can delay or eliminate getting it part.

My wife and I just returned home from a trip to Italy. In the walled city of Pisa, home of the leaning tower, we were repeatedly approached by an army of peddlers, offering great deals on counterfeit watches, handbags, belts and sunglasses. Most of their attempts to close were very transparent and ineffective.

We just returned from a trip to Cancun where, once again, I was struck with how easily, the people with something to sell, ask for your business. In America and Canada, a huge percentage of salespeople seem almost embarrassed to ask – even when they’ve earned the right. In Cancun, the salespeople haven’t earned the right, haven’t even shaken hands, and they’re already asking. It’s the way that business has been done for centuries. It’s honorable. It’s a way of life.

I’ve written about how to be more effective at closing time, but what happens when the opportunity isn’t closing, doesn’t seem to be getting any closer to closing, and you know you need to move things along? Here are some do’s and don’ts: