Blog
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Stories That Make Selling Sense
- January 20, 2015
- Posted by: Kurlan & Associates, Inc.
- Categories: Monthly Tips, Tactics - Getting to 2nd Base (Prospects)
Today’s Baseline Selling Tip is about the lost art of story telling in sales. I receive many compliments from readers of Baseline Selling about the stories in my book. The two most talked about stories are the Tennis Story on page 9 and the story on page 88 about selling knives to a girl and her mother.
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Beyond Listening Skills
- January 20, 2015
- Posted by: Kurlan & Associates, Inc.
- Categories: Monthly Tips, Tactics - Getting to 2nd Base (Prospects)
Selling Power Magazine called last week, hoping to interview me about an article I wrote in my “Understanding the Sales Force Blog” back in January. I’ll give you the gist of it here:
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How to Sharpen Your Edge Using Fear
- January 20, 2015
- Posted by: Kurlan & Associates, Inc.
- Categories: Monthly Tips, Motivation
Would you be surprised to learn that, after 35 years, I experience fear prior to sales calls, presentations, training and speaking engagements? Yeah, I’d be surprised to read that too – except I really do. It’s not debilitating, it doesn’t cause stress or anxiety, it doesn’t prevent me from doing what I need to do and I don’t attempt to overcome it. Why? Because after 35 years, it’s the fear that makes me excel. It’s the fear that makes my speaking engagements so memorable. It’s the fear that makes my training programs so effective. It’s the fear that helps me succeed on my sales calls.
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Focus on Revenue
- January 20, 2015
- Posted by: Kurlan & Associates, Inc.
- Categories: Monthly Tips, Motivation
We’re about to enter the final quarter of the year. This is the time when salespeople evaluate their year, determine if they’re on target to goal, and what they need to do in the fourth quarter to be where they need to be. This has been a tough year for a great percentage of salespeople. Whether you were directly or indirectly affected by the financial crisis, you’re probably looking at making up some ground in the fourth quarter despite a very unstable economic outlook. There are many things that you could do to impact your fourth quarter, and a lot of them are bad things. I’ll point out twenty things that you should do:
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What Urgency Feels Like
- January 20, 2015
- Posted by: Kurlan & Associates, Inc.
- Categories: Monthly Tips, Motivation
Several months ago, I wrote about what closing actually feels like. This week, I’d like to discuss what urgency actually feels like. I’ve written about urgency in at least three prior Baseline Selling tips. You can read them here, here and here.
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10 Differences Between Sales Winners and Losers
- January 20, 2015
- Posted by: Kurlan & Associates, Inc.
- Categories: Monthly Tips, Motivation
On Friday I posted an article to my Blog, based on the Red Sox’ miraculous comeback on Thursday evening against the Rays. My focus in that post was on the reaction of the fans but since I can write a more lengthy article here, I’ll focus on the players – Red Sox – who, during 2004, 2007 and so far this post-season, seem to find a way to win.
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The Rule of Cause and Effect
- January 20, 2015
- Posted by: Kurlan & Associates, Inc.
- Categories: Monthly Tips, Tactics - Getting to 2nd Base (Prospects)
In a recent training program we focused on closing. Each attendee was asked to identify an account they felt was “ready to close”. Not surprisingly when asked “what the compelling reason for action” was many were unable to clearly identify the real issue and it’s impact.
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Sales Call Gone Bad
- January 20, 2015
- Posted by: Kurlan & Associates, Inc.
- Categories: Monthly Tips, Tactics - Getting to 2nd Base (Prospects)
This week, in honor of Dan Seidman’s new book, “Sales Autopsy” – 50 Sales Horror Stories I’ll share my own sales horror story – my sales call gone bad – and the lessons that can be learned from it.
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Are You an Eagle or a Vulture?
- January 20, 2015
- Posted by: Kurlan & Associates, Inc.
- Categories: Monthly Tips, Motivation
We attended an Eagles concert last Wednesday evening – the night before Thanksgiving – and it was awesome. The band was at its best and I forgot how many hits they had.
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Selling in the Recession
- January 20, 2015
- Posted by: Kurlan & Associates, Inc.
- Categories: Monthly Tips, Motivation
It’s been advertised. It’s all the media wants to talk about. It’s had an impact on the company you run or work for. Your customers and clients have been affected. Your home and investments have lost value. The recession is here, in full force, and there isn’t a single sign that it’s going to improve soon. So what must you do to not only survive this down-turn, but thrive in it as well? Here are my top 10: