Monthly Tips

What constitutes a good sales call?

I hear salespeople tell me, “it went well!” When I ask why they think so, I hear things like, “we had a great conversation”, “we hit it off”, “they’re going to spend a lot of money”, “they loved what I said”, etc.

I accompanied Bob and George on a sales call yesterday and mostly sat and observed. Not much happened, there weren’t any obvious compelling reasons for the prospect to do anything and the call seemed to be a waste of their time. I jumped in twice, the first time to rattle off some issues that I had heard but which weren’t addressed. That moved the call a little bit in the right direction, but not enough.

There is a huge difference between having a good conversation or having a good sales call with a prospect. Let’s assume that we’re face to face with a prospect and it’s the first meeting. We’ve started the meeting on first base and we want to advance, at minimum, to second base.

The Lexus salesperson (I’ll call him Fred) called Thursday and made his annual trade-in offer. I took advantage of it last December but this year he called to see if my wife would like to trade her 2005 GX470 for the brand new 2008 GX470 for the same monthly payment.

When you have a good meeting with a prospect, how do you feel? If your prospect was friendly, complimentary, open, and answered all of your questions, would you say that your chances of closing this opportunity are strong?

Our six-year-old son identified a STAR WARS light saber – make that five light sabers – that he wants for Christmas. However, unlike the three he already has, which cost around $20 each, these “replicas” were going for $89.99.