Full and original article posted on Bank of America Small Business Community

How do you get a customer to sign on the dotted line? What does it take to make an effective presentation? How can you stand apart from the competition and connect with your prospects? Small businesses face these challenges every day. Some truths—such as focusing on the customer or speaking conversationally to establish rapport—have stood the test of time. Other techniques have come into being in response to changes in the marketplace, technology, and customer awareness. For small business owners or sales managers who want a higher win rate, we checked in with three sales strategists to see what’s working in sales today.

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