Search Results
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The Perfect Day for a Salesperson – 10 Ways to be More Efficient and Effective in 2018
- December 8, 2017
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
You can be more effective and more efficient selling in 2018, do every single thing I wrote about in this article, exactly as I wrote it, and without any difficulty, by making a conscious decision to follow this blueprint. It’s not hard. It’s not scary. It’s not unusual. It’s not even thought-provoking. It’s simply a list of best practices that great salespeople (top 5%) do and that crappy (46%) salespeople either don’t do consistently or don’t do it at all.
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Have the Promises of Inbound Sales Come to Fruition?
- November 14, 2016
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Last week, I spoke at Inbound, where 19,000 people attended this sold-out event in Boston. Ironically, I spoke to a crowd that wanted to learn how to be more effective at engaging prospects by phone and converting those conversations to meetings. Why is it ironic? Well, the promise of the Inbound movement is that cold calling is dead. Salespeople will reap the benefits of inbound leads from prospects who had already expressed interest. Has that happened?
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Sales 102 – The Pitch Deck, the Price Reduction and the Data
- September 29, 2016
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Recently I met with a CEO whose salespeople were not closing enough business. We had just evaluated their sales force and I had the answers as to why their sales were so underwhelming. Before we could explain what was causing their problem, the CEO said something along the lines of, “We are going to create a new pitch deck and reduce our prices. That will solve the problem!”
They weren’t suggesting a small price change either. It sounded like an 80% reduction and their reasoning overlapped with one of the contributing issues that we identified. Their salespeople weren’t reaching decision makers which raises more questions. Why weren’t they reaching decision makers and could anything be done about it? Would lowering their prices solve the problem or did the issue go deeper than that?
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Dissecting the #1 Sales Best Practice
- August 26, 2016
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
One company is attempting to create a compilation of best sales practices by sending out a weekly survey to sales leaders and asking them to choose from multiple choice questions what they most often do and teach. The topic changes each week. This is silly because (1) it just isn’t that simple, (2) it’s different for each selling role, each vertical, the decision makers they call on, their price points, the length of their sales cycle, and their respective competition, just to name a few. In addition, when you ask multiple choice questions like this, the answers will be so varied that there won’t be even a few, never mind a single best practice. Here is an example of what they asked this week:
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How Better Accountability Causes Sales Performance to Increase
- January 4, 2016
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Sure, having goals is important, but having them in writing, with an achieve by date and a plan is exponentially more likely to have an actionable outcome than only having goals. And if you really want results, accountability is to goals as the accelerator is to the automobile. They both cause immediate action. Here’s what I mean.
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How to Finally Get Sales Selection Right
- June 16, 2015
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Before I share some crucial sales selection tips, I need to begin with some baseball. My apologies to all of my cricket and soccer obsessed readers.
My team, the Boston Red Sox, just lost their seventh consecutive game. They are in last place and heading for their third last place finish in the past four years. The outlier year was 2013, when they won the World Series. I think there was far less talent on that championship team than on this year’s edition, but the 2013 team had a rallying cry (Boston Strong) and everyone overachieved. You can’t count on everyone overachieving each year, so in lieu of that, as Jim Collins would say, you must have the right people in the right seats.
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How Dramatically Has Selling Changed?
- February 19, 2015
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Yesterday, I was listening to a radio promotion when they said, “Take a selfie with a standie and then, using your smartphone or tablet, upload it to Facebook, or tweet your image using hashtag [something I can’t remember].”
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Home Run Derby Compared to Selling
- January 28, 2015
- Posted by: Kurlan & Associates, Inc.
- Categories: Monthly Tips, Strategy
This week, Major League Baseball held its annual Home Run Derby. A fan favorite, this event features some of the mightiest sluggers to play the game. Now a three round affair, it has an amazing similarity to Sales.
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The Rule of Cause and Effect
- January 20, 2015
- Posted by: Kurlan & Associates, Inc.
- Categories: Monthly Tips, Tactics - Getting to 2nd Base (Prospects)
In a recent training program we focused on closing. Each attendee was asked to identify an account they felt was “ready to close”. Not surprisingly when asked “what the compelling reason for action” was many were unable to clearly identify the real issue and it’s impact.
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Corporate Training
- January 16, 2015
- Posted by: Kurlan & Associates, Inc.
- Categories: