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If you follow baseball you probably heard that Curt Schilling’s new contract for next year includes $2 million for meeting weight incentives.  For $2 million even I could be motivated to lose 20 pounds! And therein lies the deeper message.

While change is certain, many companies still attempt to sell and manage their sales forces the way they did just ten years ago.  That’s so 20th century.  What are you modifying so that your company can take advantage of, rather than resist the changes that are taking place almost daily?

Salespeople need to close sales at the first bonafide closing opportunity – the point at which (in the Baseline Selling model) all the bases have been touched. Bob, who I wrote about yesterday, tends to let people put him off if he thinks they have a valid reason. George tends to blow people up when he thinks they’re putting him off. Somewhere, in between, exists a happy medium.

It takes real salespeople to differentiate your company, its products and the value you provide.  Take the salespeople out of the equation and you guarantee that yours will be a commodity, with price the only criteria.