Search Results

  • The Powerful Similarity Between Bad Baseball Teams and Most Sales Teams

    • April 17, 2023
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    Baseball and Revenue

    Stop using revenue to rank your salespeople or to conclude that your salespeople with the most revenue are good salespeople.  It’s fiction.  It’s BS.  It’s misinformation.  It will lead you to make bad decisions.  Revenue represents what customers spend with you.  Sales effectiveness is the measure of a salesperson’s ability to grow revenue by bringing in new business.

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  • Snowstorm & Weather Apps Explain Why 75% of Sales Forecasts are Wrong

    • March 16, 2023
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    As a Nor’Easter barreled across Central Massachusetts today, a few interesting storm-related happenings were analogous to some sales-related occurrences. This article will explore two weather-related analogies:

    It’s in 3D – Dinger the Dog and his choice of Doors
    The Magic of Weather Apps

    I’ve written about Dinger, our six-year-old Golden Doodle, several times.  The most popular article was when I claimed and proved that Dinger’s listening skills were better than those of salespeople. 

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  • Top 10 Keys to Determining and Improving Your Ideal Win Rate

    • March 7, 2023
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    What kind of car should you drive?

    Answering that question with anything other than, “It depends,” is irresponsible because there are so many variables.  Choosing a car depends on budget, family size, how much stuff you load into your car, the length of your drives, the logo/ego influence, fit and function, ergonomics, appearance, perceived value, reliability, cost to drive it (gas/electric/mileage), and so much more.

    If that makes senses, why do companies struggle when I am unable to instantly tell them what their win-rate or closing percentage should be?

    There are so many the variables that can influence your sales win-rate and here are my top ten keys to win rates:

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  • The Science of Sales Effectiveness

    • March 1, 2023
    • Posted by: Kurlan & Associates, Inc.
    • Categories:
    The Science of Sales Effectiveness

    The Modern Science Behind Sales Force Excellence provides insights, commentary and conclusions reached from our Sales Force Effectiveness Study, conducted during the latter part of 2014.

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  • The Science of Predicting Sales Turnover

    • March 1, 2023
    • Posted by: Kurlan & Associates, Inc.
    • Categories:
    The Science of Predicting Sales Turnover

    Between 1985 and 2010, my continued research, assessments, studies and analyses of more than 500,000 salespeople and sales managers, has yielded consistent, predictive recommendations about the performance of salespeople.

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  • 4 Types of Sales Positions That Can Never Be Replaced by AI

    • February 22, 2023
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    We’re seeing ChatGPT’s ability to create human-like articles, essays, poems, notes and messages.

    I just asked ChatGPT to write a short poem on the death of selling.  Here’s what it generated.

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  • These 6 Keys and New Data Help Your Sales Team Outperform The Rest

    • February 16, 2023
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    They found that top performers make 54% more switches – the back and forth in conversations – than everyone else and 78% more in their presentations.  The presentations made by top sales performers are not monologues!

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  • This is What Would Happen if Bob Got Promoted to Sales Manager

    • February 7, 2023
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    For those of you who are familiar with my series of articles about Bob – the worst salesperson ever – you can catch up by enjoying, laughing, and making fun of him here.  12 of the articles that show up on that page are about Bob!

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  • The Science of Salesperson Selection

    • January 17, 2023
    • Posted by: Kurlan & Associates, Inc.
    • Categories:
    The Science of Salesperson Selection

    In 1964, Harvard Business Review published “What Makes a Good Salesman”, an article by Herbert M. Greenberg and David Mayer. They detailed their four-year study of salespeople and explained the commonalities they observed in better salespeople. They learned, for the first time, that good salespeople had the following two characteristics in common.

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