Search Results
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Why are Half of All Sales Reps Still Missing Quota in a Booming US Economy?
- December 10, 2018
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Between 2010 and 2016, and soaring revenue during 2017-2018, the percentage of reps making quota has not only remained flat, but the percentage hasn’t even returned to pre 2008 rates. This article attempts to explain why.
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Would Henry Ford be Able to Sell Cars Today?
- November 29, 2018
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
What would Henry Ford think if he were alive today? I’m thinking that he would ask, “What the hell happened to my motor car and what are all these SUV’s, crossovers, smart cars, hybrids and electric cars? And what are all these pictures, icons, buttons, knobs and dials for?” I think he would also say, “So let me get this straight. You need to pay for a government issued license and pass an exam to operate it? You need to register the motor car with the government and pay for that too? You need to buy insurance before you can use it? You have to pay an excise tax to your city or town to maintain ownership? And they sell for how much? Holy shit! What did they do to my Model T? I innovated a car, not a home on wheels!”
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Data Shows That Only 14% are Qualified for the Easiest Selling Roles
- November 15, 2018
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Lays Potato Chips. Movie Theater Popcorn. Toll House Chocolate Chip Cookies. BBQ Ribs. Fudge Brownies. Rolos (a personal favorite from years ago). All junk food which, after having the first one, you just can’t stop there. You must have more. Lays even had that as a slogan back in the late 60’s – “Bet you can’t eat just one.” Back then I couldn’t stop at one.
Last week I wrote an article that said companies are hiring the wrong salespeople 77% of the time. It was very popular and there was a great discussion on LinkedIn but similar to the junk food, you couldn’t read that one article and move to another subject. You need to have some more.
That article was filled with data to illustrate the differences between good salespeople versus those who actually get hired most of the time. It was ugly and there were questions about the 77% like, “Where does that come from?”
Some of the supporting data came from the CSO Insights 2018 Sales Talent Study. Some of it came from Objective Management Group’s evaluations and assessments of 1.8 million salespeople. And I’m going to show you some data that most people never get to see. Take a look at these wild numbers!
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The Wrong Salespeople are Hired 77% of the Time
- November 13, 2018
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
94% of sales managers are optimistic about their salespeople. That’s a very surprising statistic for a couple of reasons:
50% or more of their salespeople won’t hit their quotas this year and haven’t since at least 2008.
Objective Management Group’s (OMG’s) findings from the evaluations and assessments of salespeople show that 50% of all salespeople are weak.Sales managers believe that 50% of their salespeople are good and 44% of their salespeople have potential. Of course, they are using subjective, rather than objective approaches to measuring what “good” is.
How do you measure good?
Salespeople consistently meet or exceed quota or expectations
You like your salespeople, they work hard, don’t give you any trouble, are positive, don’t miss quota by too much, sometimes bring in good customers, are advocates of the company and brand, and are good influences, etc.Unfortunately, a lot of sales managers choose the second option.
Why? Many sales managers aren’t very good at what they do! Only 10% of all sales managers are effective at both coaching and coaching consistently and when it comes to holding salespeople accountable, they aren’t much better. Review the table below:
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New Data Shows that You Can Double Revenue by Overcoming This One Sales Weakness
- October 22, 2018
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
My article revealed that salespeople who are burdened with the need to be liked are far less effective at selling than those who don’t have that weakness. The biggest insight of all was that these salespeople were 47% less effective reaching decision makers!
This article will take the same approach and use the same data from Objective Management Group’s (OMG) evaluations of 2,064,425 salespeople to look at salespeople who are uncomfortable having a financial conversation with their prospects and customers. The latest data reveals that 60% of all salespeople have this weakness! What do you think it will reveal?
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Salespeople With This Weakness Score 47% Worse at Reaching Decision Makers
- October 16, 2018
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
A lot of the salespeople I coach have a weakness in their Sales DNA – their need to be liked. Approximately 58% of all salespeople have this weakness and on average, salespeople score 76% in that competency. Elite salespeople have an average score of 87% and weak salespeople have an average score of 69%.
What would it look like if we were to pivot this data and look only at the group who have it as a weakness? When we filter the results by the need to be liked, there are some very interesting scores. Could it be that the need to be liked – by itself – is a predictor of sales success? Maybe. We know that if the salesperson is in an account management role, the need to be liked is an asset. However, in any kind of producer role, especially in a consultative process or methodology, it will get in the way. Take a look at this data!
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Finally! Science Reveals the Actual Impact of Sales Coaching
- September 7, 2018
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
You must have heard the joke that 73.6% of statistics are made up!
I have read and even reported that sales leaders who coach their salespeople see a boost in revenue of around 27%. It sounds like a realistic number but I have not seen any science to back it up. Until now. Check this out!
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New Data Shows How Relationships and the Need to be Liked Impact Sales Performance
- June 4, 2018
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
In my most recent article, I shared data that showed a chain reaction would occur when salespeople have more than one major weakness in their Sales DNA and the second major weakness is their tendency to become emotional. As a trigger, the first major weakness causes the salesperson to become emotional, at which time their listening skills become compromised.
That article can be found here and as of this writing nearly 6 dozen LinkedIn subscribers have contributed some very insightful comments here. Their comments inspired me to dig even further and look into the correlation between relationship building that salespeople do and their need to be liked. In this study, even I was surprised by what I found!
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New Data Shows Sales Weaknesses Cause Powerful Chain Reactions in Salespeople
- May 30, 2018
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
I have written extensively about Sales DNA over the years and today we will view Sales DNA from the perspective of sitting inside of a chemistry lab.
Sales DNA is the combination of strengths (or weaknesses) that support (or sabotage) the execution of sales process, sales strategy and sales tactics. Objective Management Group (OMG) measures and includes the 6 most powerful of those strands of Sales DNA in its 21 Sales Core Competencies. While I usually discuss the impact of these weaknesses, we have never conducted a lab experiment like this before!
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Discovered – Data Reveals the Second Biggest Obstacle to Closing More Sales
- May 7, 2018
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Whichever way you turn, wherever you look, and whatever you listen to there is data. Polls, surveys, metrics, analytics, analyses, white papers, graphs, charts, infographics, tables, spreadsheets and more. There is data everywhere. 5 of my last 10 articles were based on data and I know that my regular readers love the articles that are based on data so I am writing about data again today.