Search Results
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How to Achieve Sales Mastery – A Collection of Loosely Connected Thoughts
- July 6, 2020
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
During our first of its kind Independence Day weekend, I thought about a lot of things that loosely tied into sales effectiveness and while they could all be articles in their own right, I decided to write one article tying them all together.
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How Companies Choose Sales Training Companies is Backwards
- February 11, 2020
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Do you partake of dessert prior to eating your appetizer? Do you eat your dinner in the morning and have breakfast at night? Would you prefer to have the builder complete the finish work on your new house prior to framing it and installing the roof? Would you back your car out of the garage before opening the garage door? (I’ve actually done that by accident – twice!)
It’s all quite silly. You wouldn’t think of doing those things in that order but that’s how most companies choose sales training companies. After 35 years in the sales training industry, I’m qualified to comment on this silly behavior, and explain why companies have it all backwards.
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How Sales Coaching Utilizes a Quid Pro Quo
- October 24, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Quid pro quo is all the rage. The news networks are pointing to and from quid pro quo and arguing whether it was or wasn’t implied. Regardless of which side of the political spectrum you’re on, you’ve probably heard it plenty more than you need to.
Could there be a sales coaching lesson here?
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What is the Sales Stack and Do You Need it?
- October 2, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
You bought a really nice, new, laptop computer and you thought to yourself, “Now I’m all set!” But are you? You needed a case to carry it around, a thumb drive for quickly moving files from your laptop to another, and a printer and if you have a Mac notebook, a port that will serve as adapters to your various cables. These are your accessories.
You’ll also need cloud storage, a broadband connection, email, a browser and 20 or so software applications so your computer can help you do the things you purchased it to do. This is your technology stack.
But now there is a sales stack too. What is the sales stack, and should you have one for your salespeople?
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Elements of an Effective Elevator Pitch
- September 24, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Why is your favorite sports team better than my favorite team?
Why do you like your political party instead of mine?
Why are you so loyal to the make of car you drive instead of the make of car that I drive?
I bet you can make a passionate pitch for all three, and probably have them come out better than an elevator pitch or your unique value proposition.
At Objective Management Group (OMG), we ask salespeople to record their elevator pitches and value propositions as part of our sales force evaluation. Some are OK, most are not, and for most companies, there are tremendous inconsistencies between each salesperson’s messages.
Elevator pitches and UVP’s are usually so poorly constructed that it makes me wonder if anyone in sales leadership puts any time at all into formalizing these messages.
That said, I thought it might be helpful to discuss the elements of a good elevator pitch and/or value proposition.
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You’re Normal and Your Sucky Salespeople are Probably Normal Too!
- September 3, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Do salespeople report up to you? Do you get frustrated with half to three quarters of them?
Is it a good day when a new opportunity is added to the pipeline? Is it a better day when they close a new piece of business? Do you wish you could double or triple the amount of activity, number of opportunities and deals that close?
Are they generally good people and you feel like they don’t deserve to be terminated? Do you like them too much to give them an ultimatum?
When you try to coach them, do you get frustrated because they say they understand but when they talk with a prospect or customer they don’t do what you coached them to do?
Do you think it’s you?
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10 Reasons Why Salespeople Hallucinate
- May 15, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
I saw something that simply wasn’t there. A figment of my imagination. You could even call it a hallucination.
Salespeople frequently have hallucinations where they think there is something there, like a great opportunity, and in reality, there isn’t anything there. Not even close. And then there are the salespeople who don’t see an opportunity when there is actually a great one hiding in plain site.
Let’s talk about the many reasons that these scenarios occur.
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Why Coaching Causes Some Sales Managers to Hold On for Dear Life
- March 4, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Over the past few months I’ve been coaching 30 sales leaders from 3 companies and while most are trying their hardest to do everything I recommend, apply everything they learn, and coach as instructed, there are several that don’t follow through and fail to move the needle for their teams. A few don’t want to be coached. A few don’t think they need to be coached. A few are too proud to be coached. A couple are too mentally challenged to be coached.
Avoidance aside, there are six scientifically proven reasons for their struggles and I’ll share them with you here.
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An Easier Way to Coach Salespeople – For a While
- January 30, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
As I suggested to a pair of sales managers today, there is an intermediate step they can take. You can use the following approach to coach to any selling competency but this example helps your salespeople who need to take a more consultative approach.
This is easy – you can do this.
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Popularity Polls are Just Like Sales Management Tracking Metrics!
- January 8, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Have you ever watched a news program where they presented poll results, like the number of people in favor of legalizing marijuana? The poll shows popular opinion, but not the facts, logic, or impact on arrests, the economy, traffic accidents, unemployment, addiction, death rates, etc. There is a huge difference between people’s often uninformed opinions, versus what the facts might suggest. That’s the problem with the statistics I’m going to share in this article. The stats show what sales managers are doing but those managers are largely uninformed. They don’t know what’s good for them, haven’t been asked or held accountable to doing it differently, and aren’t in any way shape or form following best practices. John Pattison, Objective Management Group’s COO, mined some data on salespeople who report to sales managers. I was appalled by what I saw. Check this out!