Search Results

  • Has Buying Changed and Has B2B Selling Adapted?

    • January 5, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Today’s buyers are self-educated and salespeople mistake that knowledge for readiness. Salespeople tend to take the path of least resistance and the knowledge they mistake for readiness lulls them into the quote, proposal and order taking mode.  As a result, they don’t follow their company’s sales process or worse, the company’s sales process has been modified to reflect buyers being ready.  If the buyers were truly ready at this point they would actually buy but the additional options prolong instead of shorten the sales process.

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  • How To Stop Sucking by Understanding and Changing Your Sales Metrics

    • August 30, 2021
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Suppose a company reports that its win rate is 24%.  Does that tell you anything other than they suck?  It doesn’t tell us how badly they suck, why they suck, how long they’ve sucked, who sucks, or whether there is any hope for them to stop sucking.  And even if their win rate is double the 24%, the same questions apply. Let me explain.

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  • Salespeople Will Close 50% More Business By Changing This One Thing They Do!

    • August 5, 2021
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    At Objective Management Group (OMG), one of the 21 Sales Core Competencies we measure and report on also tends to confuse salespeople, is the cause of frequent pushback, but has thirty-five years of cumulative science to support the finding and our conclusions.  Allow me to introduce you the competency called Supportive BuyCycleTM.

    BuyCycleTM represents how salespeople go about the process of making a major purchase and there is a 100% correlation between how they buy and the behavior they accept from their prospects.  For example:

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  • The Bob Chronicles Part 5 – Bob Can’t Win This Argument Over a Sales Core Competency

    • June 22, 2021
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    OMG has assessed more than 2 million salespeople and measures their sales capabilities in 21 Sales Core Competencies.  While some might not like their scores, most salespeople agree with our findings because they are extremely accurate.  However, there is one competency of the 21 that causes salespeople to dig in, disagree, and push back.  Today I will explain the competency and share yesterday’s conversation with Bob.  For new readers, and those who don’t remember, Bob tends to get himself into trouble and is representative of all weak salespeople.

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  • Self Directed Courses

    • June 3, 2021
    • Posted by: Kurlan & Associates, Inc.
    • Categories:
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  • How to Use Buckets to Improve Sales Performance and Coaching

    • February 19, 2021
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Buckets are important, especially when you’re attempting to coach up a salesperson or even improve your own sales performance.  If you don’t have the OMG evaluation at your fingertips and can’t lookup the scores in 21 Sales Core Competencies, or see which attributes need to be improved, you’ll need to think in terms of buckets.

    When salespeople are struggling, there are five primary buckets to consider:

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  • The $225,000 Selling Mistake Most Salespeople Make

    • December 7, 2020
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    While colleagues and supervisors shared their enthusiasm for this exciting moment, my first reaction was, “And why do you think this is good news?” 

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  • Senate Confirmation Hearings Shows Us What Salespeople Do Wrong Every Day

    • October 12, 2020
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Oh no, another post on the political climate.  Don’t worry, I’m not taking sides, I’ll be right down the middle, and very critical of both sides.  And stay with me for the pivot to the good stuff – my sales analysis.  Here goes!

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  • Top 10 Reasons Not to Test Your Sales Candidates

    • October 5, 2020
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Testing is not only normal, it’s expected.

    So why in the world is it so difficult to get Sales Leaders and HR professionals to test sales candidates?

    We hear everything, including this week’s top 10 reasons for not assessing:

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