Search Results
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The Top 10 Sales and Sales Leadership Articles of 2022
- December 12, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Criteria: Popularity (views) is nice but quality of content is nicer. Likes are cool but engagement is cooler. Entertainment value counts and my opinion matters because I’m judging the articles. In the end, I’m applying popularity, quality of the content, likes, entertainment, comments, engagement and my opinion to create this list of the top 10 articles.
Enjoy!
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The Bob Chronicles – The Difference Between Selling Skills and Effectiveness
- October 12, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Today a client asked me to explain the difference between skills and effectiveness. You won’t find the answer by doing a Google search as that search turns up exactly nothing on the subject. This article will discuss the similarity between symptoms/causes and skills/effectiveness. Do you remember Bob, the subject of many articles and my favorite weak salesperson to write about?
Bob strikes again!
I’ve written 10 articles about Bob and everyone says that the Bob series is their favorite.
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How Your Sales Team Can Double its Win Rate in a Recession
- September 26, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
A client was having great success using OMG (Objective Management Group) to assess their sales candidates and they assumed the sales candidate assessment was the only thing OMG offered. When they learned that our core offering is evaluating their existing sales team they became excited about what that would mean for addressing their two biggest selling challenges.
One of their issues was their 20% win rate was much lower than they thought it should be and they believed their salespeople needed some refresher training on closing. They also had a large number of opportunities stalled in the pipeline and they believed that training on more effective techniques to conduct follow up calls would help.
In this article, I thought it might help if I share a bit of what they learned about their sales team.
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How Many Authors Does it Take to Screw in a LightBulb Highlighting Selling Skills?
- September 22, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Dan Caramanico alerted me to this dubious September 19, hbr.com article that explains their 5 Skills Every Salesperson Needs to Succeed. It took three consultants to screw in the lightbulb that illuminates their five stupid-as-shit skills so let’s take a look:
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Found: A Great Article About How Important Salespeople Are
- September 7, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Yesterday, although I wasn’t looking for it, I found my laptop charger that I misplaced a few weeks ago. Today, I found a shirt I wasn’t looking for. It was purchased in May, but I had forgotten about it. Later today, a post appeared in my LinkedIn feed and although I wasn’t looking for an article by a physician, I read it and am so glad I did.
Would you like to know what I loved about that article? I’ll share, but first, consider that…
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Which is Worse – The Boston Red Sox or Your Sales Team?
- August 23, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The construction of the Red Sox roster is simply a Stupid as Shit Strategy or SaSS. Use of the word strategy means that it’s intentional and is a disservice to the word stupid!
Sales team construction usually lacks formal strategy and that suggests something accidental is at play. We tend to see the “we already had these salespeople” and then “these are the new salespeople who were willing to work for us.” New is a relative term as the newest 30% of the team continues to churn when and if they find candidates.
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Must Read – How a 15% Corporate Minimum Tax Will Impact Companies and Sales Teams
- August 10, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The primary point of today’s article is to point out the irony of hiring 80,000 agents but you’ll have to read a bit of background before I can point out the irony.
So why are they hiring 80,000 IRS agents?
They want the rich to pay their fair share and that sounds fair, but let’s go beyond the headline and general talking point. There are 724 billionaires in the US (of 2,775 worldwide) and it’s not that hard to find a millionaire because there are 20 million of them in the US (50 million worldwide). If they target billionaires it would work out to 110 new agents per billionaire. Sounds like overkill. They also want to make sure that corporations pay their fair share so this legislation imposes a minimum 15% tax on corporations.
Let’s focus on the 15% tax for a moment. I can think of only three ways for corporations to deal with that surcharge:
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Can My Car Uncover Sales Qualification Criteria Better Than Most Salespeople?
- August 8, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Wouldn’t it be great if salespeople had the equivalent of two camera intelligence to see what they don’t know they need to see?
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The Secret to Account Churn is Not Dedicated Account Managers
- August 3, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
If you think about territory sales or sales into a specific vertical, reps should be calling on the same customers and prospects all the time. The key similarity is that both groups of salespeople have a limited number of prospects, as defined by geography or need, and therefore must continue calling on those prospects until they are sold. But then what? If a rep is selling consumables and/or supplies of some kind, they’ll continue calling on those customers who buy. But what if they aren’t selling consumables? What if the purchases are much more infrequent, as in many months or even years apart?
That’s the problem I’m writing about today.
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The Many Different Selling Roles and How They Differ – Part 1
- July 27, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The same kind of thinking is required when thinking about the various roles of salespeople. We can name them: Account Executive, Territory Manager, Business Development Rep, Sales Development Rep, Account Manager, Key Account Manager, National Account Manager, Channel Manager, Application Engineer, Sales Consultant, Inside Sales, Outside Sales, and more.
To further complicate things, in some companies and industries, Sales Managers function as salespeople and Sales VPs function as Sales Managers.
While the above roles have selling as a primary responsibility, there are as many differences to selling roles as there are differences to the class or style of cars. Today, we’ll explore the difference between an Account Executive and a Business Development Rep.