Search Results
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Selling is All in the Timing
- May 9, 2011
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Selling is like cooking.
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The Science of Selling – Rules versus Data
- February 25, 2010
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The true science in selling is the research and data that explain performance. In Baseball, a good or bad year, by a team or player, is not explained so much by whether the rules were followed – they probably were – but by the statistics that explain why a good or bad year occurred. We have the same thing in sales and Objective Management Group may have the mother load of that data.
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Why is Selling So Difficult – Let Me Count the Ways
- April 20, 2009
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Wouldn’t it be nice if selling was as easy as most salespeople treat it? You would just come right out and say what you’re selling, tell prospects why it’s important, explain the features and benefits, tell them what it costs, and make the sale. After all, that’s how we did it in the 60’s and 70’s. It’s so easy. It’s so logical, it’s so ineffective. Why is selling so difficult? I have a number of answers….
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My Latest on Using Email to Book New Meetings
- November 29, 2023
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Salespeople have been spoiled by inbound leads, outbound emails, and BDRs generating leads for them. As a result, those in sales for fewer than ten years never learned how and suck at cold calling. Those who used to cold call but have since stopped, forgot how to and also suck at cold calling.
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How to Sell to Major Accounts That Love Your Competitor
- October 23, 2023
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Salespeople tend to take their best accounts for granted. They don’t call as often as they should. They don’t visit as often as they could. You need to be there and/or on the phone with them more often than the salesperson they like so much. Something is bound to go wrong. Something is likely to disappoint your prospect. That’s your opportunity to change the conversation.
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The Latest Perspective on My Most Popular Article on Selling
- December 20, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
During a first sales call, suppose your salespeople hear one prospect say, “This has been a very interesting and productive conversation and we might have some interest in this.” And imagine another prospect at the same meeting says, “We’ll get back to you next month and let you know what kind of progress we’ve made.” And still a third might say, “In the meantime, please send us a proposal with references and timeline.”
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The Bob Chronicles – The Difference Between Selling Skills and Effectiveness
- October 12, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Today a client asked me to explain the difference between skills and effectiveness. You won’t find the answer by doing a Google search as that search turns up exactly nothing on the subject. This article will discuss the similarity between symptoms/causes and skills/effectiveness. Do you remember Bob, the subject of many articles and my favorite weak salesperson to write about?
Bob strikes again!
I’ve written 10 articles about Bob and everyone says that the Bob series is their favorite.
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How Much Has Video Impacted the Way We Sell?
- June 23, 2020
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
In March, most salespeople were very uncomfortable conducting their business over video. Look at this article I wrote about video as recently as November! Yet today, just three months later, 49% of salespeople prefer video to a phone call and another 28% don’t have a preference. That’s quite a change!
So how do salespeople feel about video?
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Are You Using This New Technology to Generate New Opportunities?
- November 13, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Do you have Rainbow flatware? Biomagnetic ear stickers? A diamond-shaped ice cube tray? Baby feather wings? Yah, these things exist here. You don’t? Me neither.
Have you signed up to use a company that uses AI to generate leads for you? You haven’t? Me neither.
It seems to me that the only companies using AI to generate leads are the companies trying to sell you their services using AI to generate leads. How ironic!
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Win a Free Coaching Call with Dave Kurlan and 4 More Prizes
- June 12, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
By the middle of June each year, we tend to know who the best of the best are. Super Bowl Champion, NBA Champion, Stanley Cup Winner, Masters Winner, and in baseball, MLB all-stars are being selected. It’s as good a time as any to recognize the best readers of Understanding the Sales Force!