Search Results
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Trust in Selling is Becoming More Important Than Ever
- February 26, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Trust is becoming more important than ever. Companies are focusing more on integrity and values, and that’s from both sides of the door. They are looking for salespeople, vendors, suppliers, partners and trusted advisors who have strong integrity. And they are also hiring the people (in this case, salespeople) who are deemed to be of a higher integrity. Trustworthy is the operative word here.
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Selling – We’re Going Back to AIDA And You Should Be Scared
- October 25, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
While the tools have changed, information is available in the blink of a click, and leads are in huge supply, people, at their core, have not changed the way they buy.
Sure, they may be meeting with or speaking with salespeople later in their buying process. Sure, they may take longer to make decisions. Sure, they may be more diligent about spending their money. But the one thing that has not changed is that they still have some motivation – some compelling reason – to spend their money and spend it with you instead of someone else.
The rush to embrace inbound marketing comes with a false sense of security and a poorly grounded belief that the sale is somehow easier, faster and more demo-centric today.
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Inc Magazine Gets it Wrong on Consultative Selling
- April 8, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Inc. Magazine ran an article on its website that I just can’t ignore. It’s making my blood boil.
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Why Assessments Will Never Work for Some Companies
- December 11, 2012
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Assessments are awesome, especially when you choose the right ones, for the right purpose, at the right time. Despite the availability of some terrific assessments, they won’t work for every company.
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Music and Selling – There are Many More Similarities Than You Think
- August 22, 2012
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
It appears that I have written enough articles about music and selling to include a series about the connection. One of the constants in the music business is that the artists must choose between writing and recording songs that are either consistent with what made them famous (giving their core audience more of what they want) or adapting and creating music which would appeal to a potentially newer audience (and perhaps alienating their core audience.) I think that Paul Simon chose the latter and alienated everyone!
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Is Showmanship a Lost Art in Selling?
- August 15, 2012
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Showmanship is missing from most modern sales presentations. Demos tend to be about products, technologies, capabilities and the company story. Sales calls are about listening, asking questions and qualifying. But what ever happened to showmanship?
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Do You/Should You Have a Complex Sale?
- May 18, 2011
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The Complex Sale – it’s so—-complex!
Today we will simplify the complex sale and even ask if you should have a complex sale.
First, what makes a sale complex?
In most cases, a sale is complex when it:
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2 Things Race Car Driving Has in Common with Selling
- July 16, 2009
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Karl Scheible was my guest on this week’s edition of Meet the Sales Experts and Karl is not only a sales development expert, but he is also a professional race car driver! How many people do you suppose there are that can take claim to both of those professions?
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Put on Your Helmet – 3 Great Tips for Selling in This Economy
- June 14, 2009
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
What a great interview I had with Bill Murray, Founder and CEO of Winning Incorporated, Friday on my Meet the Sales Experts Radio Show! He was awesome.
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Tale of Two Assessments – Comparing Value
- December 18, 2008
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
A potential client wanted to know how Objective Management Group could justify the cost of a our license (unlimited candidate assessments for one year or until the specified number of salespeople are hired) versus what seemed at face value to be a lower cost for DISC assessments.
There are several factors here but they are all worth noting.