Inbound Marketing is trending as the new way to generate customers and sales. While an inbound lead generation program can be effective, it’s only as strong as its weakest link. More often than not, the weak link is the team responsible for converting leads to interested, engaged, and active sales opportunities. Most companies equip their Inbound Marketing departments with social media or marketing professionals with no true sales experience. Kurlan & Associates has been a leader in advising the inbound marketing field, and understands the challenges that arise when companies generate leads, but do not achieve notable results. Our experts train Inbound Marketers to develop a mastery of effective follow-up, engagement, and the art of converting Inbound Marketing leads to sales.
