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  • Is BANT a Sales Process or a Man-Made Disaster?

    • January 15, 2025
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    lion king

    Last week, I noticed that people are still using this archaic and overly simplistic sales qualifying process, and too many are still writing about the benefits of BANT (Acronym for Budget, Authority, Need, Timing).  The first page of a Google search revealed 10 articles were written about BANT in 2024 alone.  

    How is it that in 2024, people are still hailing BANT as a relevant sales tool?  

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