Apple Customer Service

I am more convinced every day that the most overlooked and under-rated sales function in most companies is their customer service department.

This extends beyond toll-free phone numbers and includes the people you meet when you walk into a company’s retail locations too.

When was the last time you ended a conversation with customer service feeling thrilled that you were a customer of companies like Dell, Verizon, USAirways, Charter or Microsoft?  Would that change if I typed Apple instead of Dell?