building value
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Using the Most Powerful Sales Tool to Get What You Want
- September 16, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Leverage is the most powerful tool in your sales tool box because with leverage comes urgency and after you have urgency your prospect will qualify so easily you won’t believe it. They’ll ask, “What do you need from me?”
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This Simple Strategy Will Sell Your ROI and Value Proposition Every Time
- March 7, 2016
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Most salespeople can calculate ROI and explain it to their prospects, but many of them find it equally difficult to articulate that same ROI after they have been presented with a price objection. They become defensive, review features and benefits, and make the situation worse for themselves instead of better. We are going to review the case history of a salesperson who had an $85,000 solution that would increase company revenue from $10 million to $20 million. Despite promising a $10 million gain, he was unable to overcome what he heard from his prospect: “That’s too much money!” In this article, we will discuss how it’s done.
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10 Sales Competencies of Steve Jobs
- August 21, 2012
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Despite his miserable people skills, he was on a mission to design products which would change the world. But, Steve Jobs was a great salesperson and this article discusses ten things about Jobs, the salesperson, which you might want your salespeople to emulate.