buyer journey
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Has Buying Changed and Has B2B Selling Adapted?
- January 5, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Today’s buyers are self-educated and salespeople mistake that knowledge for readiness. Salespeople tend to take the path of least resistance and the knowledge they mistake for readiness lulls them into the quote, proposal and order taking mode. As a result, they don’t follow their company’s sales process or worse, the company’s sales process has been modified to reflect buyers being ready. If the buyers were truly ready at this point they would actually buy but the additional options prolong instead of shorten the sales process.
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How to Know if You Are You Really Selling Consultatively
- June 4, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Most of the CEOs and sales leaders I speak with agree that their sales organizations need to be more effective at taking a consultative approach to selling. At the same time, they insist that they talk about it often and that their salespeople are doing OK with a consultative approach. OMG’s Sales Force Evaluation usually reveals that they aren’t doing much more than talking about it, as their scores for the Consultative Seller competency are quite low.
How can you determine if you or your team are being effective at using a consultative approach? I created this list of outcomes that would be true if your consultative approach was working effectively. You and/or your salespeople are :
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What is the Best Sales Process for Increasing Sales?
- July 14, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Companies have terrific results when they implement Baseline Selling, and last week a well-known expert asked, “What is the big secret that makes Baseline Selling so powerful?” He thought it would make for a great article discussion, so let’s attempt to answer that question by starting with a few questions of my own.