closing excellence

I am going to share the real truth about closing and it’s quite different from what you’ve read, what you’ve listened to, what you’ve watched, and probably from what you’ve practiced.  Countless books, tapes, videos and podcasts have been devoted to closing techniques.  Thousands of companies deliver seminars and training programs to help salespeople develop their closing skills.  They’re all wrong and they have all wasted your time.

I have written 1,600 articles and not once have I shared the closing secret that I am about to share in this article.