closing percentage
-
Experiment – Which Sales Approach is Really More Effective?
- October 28, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
During the past 90 days, I have been secretly selling multiple ways. On one third of our opportunities, I have been selling the way we teach – using a formal, structured sales process with a consultative approach. On another third of our opportunities (inbound leads), I have experimented with a more transactional approach, although even that has a consultative element because I can’t help but ask some good questions. It simply means that I show and tell much earlier than normal. With the remaining third of our leads, I have experimented with allowing the buyer to dictate the process. My buyer-dictated approach included a little push-back because I can’t allow a potential client to take the wrong approach to a solution.
Want to know what happened? Look at the table below:
-
Is Your Selling Model Effective? Know your Salesforce’s ABC’s
- November 17, 2008
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Every company, with or without a salesforce, has a selling model. I know of one company whose model is “we don’t believe in sales”. It works for them, but it won’t work for many others.