cold prospect
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When Good Prospects Can be Worse Than Tough Prospects
- January 17, 2018
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Comparing stop and go traffic to the other conditions I have driven in got me thinking about a sales analogy that you might find helpful.
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What You Should Know When Your Cold Prospect Suddenly Returns From the Dead
- January 15, 2018
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Last week I wrote about the deep freeze, why prospects suddenly go cold, and how you can prevent that from happening. That article was instantly as popular as any I have ever written. I also posted a 6-minute cold-calling rant on LinkedIn that had more than five-thousand views after just a couple of days. The video, like the article, was about mindset, not scripting and tactics. And last week I also posted an article about writing a good prospecting email. It seems that there was a theme to the week and it resonated really well with the readers.