Consultative Selling
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Why Prospects Don’t Buy From You Today!
- October 29, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Engagement. There is a huge connection between what I experienced with the World Series, and what prospects experience with salespeople. If you can understand and apply this analogy it will make a huge difference in the quality of your calls and meetings. Here are the four most important things for you to know.
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The One Thing Most Salespeople Are Unable to Do
- October 27, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Can you guess what it is – the one thing most salespeople are unable to do?
Based on what I most frequently write about, you might think that it would be consultative selling, but that’s not it. You might also guess that it’s the sales equivalent of eating right – not doing demos and presentations so early in the sales process. But that’s not it either.
However, there really is one thing that all but the most elite salespeople are unable to do. It is partly a result of their inability to sell consultatively while continuing to demo, present, quote and propose too early. Can you guess what it is now?
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Keys to Improved Sales Performance – Part 3 of 4
- September 14, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
While the majority of the 1,200 articles that I have written and posted on this blog in the past 8 years are about the sales force, sales management, sales leadership and sales recruiting, I write about selling more than I ever expected to. Nowhere is this more evident than this summer, when I managed to write these 7 articles.
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What is the Best Sales Process for Increasing Sales?
- July 14, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Companies have terrific results when they implement Baseline Selling, and last week a well-known expert asked, “What is the big secret that makes Baseline Selling so powerful?” He thought it would make for a great article discussion, so let’s attempt to answer that question by starting with a few questions of my own.
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One Thing Missing from The New Way of Selling – Part 2
- July 2, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Selling is still selling and while a lot has changed in the last 10 years, a lot of it hasn’t. I’m a social seller. Social sellers get found, find prospects and connect using a myriad of social selling tools. But once a meeting has been scheduled, the social must be dropped in favor of the selling. A prospect should only be aware of a terrific conversation, but process and methodology must be hidden backstage.
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The One Sales Question I’ve Been Wrong About for Years
- July 1, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
I must be a moron. Stupid. Dumb. Blind. Certainly, I couldn’t have been paying attention or it wouldn’t have taken me 28 years to figure this one out!
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This is the One Thing Missing from the New Way of Selling
- June 20, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Prospects aren’t ready to buy at this point in their process, they’re just getting finished with looking at their options! Salespeople don’t have qualified or closable opportunities at this point, but they’re acting as if they did, creating and sending unqualified proposals, making assumptions, and hoping for the best.
What’s Missing?
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Could it Really be The Death of SPIN Selling?
- April 10, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The author wrote that since most prospects today know what they want, they won’t rehash all of the needs and decisions that got them to this point, and as a result, a salesperson won’t be able to back them up to an earlier stage of the sales process to implement SPIN or any other questioning strategy.
Well, maybe.
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Are Inside Sales and Consultative Selling Mutually Exclusive?
- April 7, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
In this discussion, we’ll focus on group #2, traditional inside sales, where salespeople field incoming calls from existing loyal customers, existing disloyal customers, and potential customers.
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Consultative Selling, Commitment and Training – Like Oil & Water
- March 14, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
We recently evaluated a sales force where the salespeople had, on average, only 18% of the attributes of a consultative seller.
“How could that be?”, asked the Director of Sales. “Achieve Global has come in 3 times in 3 years to teach consultative selling!”
That could be the punchline, but it’s not.
So, why didn’t the training on consultative selling stick? There are reasons aplenty!