Consultative Selling
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Change in Approach Leads to 304% Increase in Sales Effectiveness
- September 9, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
You’re famished and someone suggests that you go on a 2-day fast!
You’re late, it’s a two-hour ride by car to your destination and someone suggests that you walk!
You’re exhausted and ready for a nap and someone suggests you should clean out your basement!
You’ve decided to eat better and lay-off carbs, and someone suggests ordering pizza!
These are all crazy opposites of what you were focused on and they cause you to ask, “whaaat?”
So now you’ll understand how I responded when, during a two-day training program, I was asked about messaging for a talk track.
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How All Those Trucks on the Road Can Help You Stop Discounting
- August 5, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
I have an awful lot to say about incentives to buy!
The occurrences are as predictable as the 6pm news beginning exactly at 6pm. If you have opportunities in the pipeline during the last week of the month, the last week of the quarter and the last two weeks of the year, and your prospects showed a strong likelihood of moving forward, they’ll be sitting back waiting for a call from a salesperson or sales manager to sweeten the pot so that you can get this deal in before the end of whenever. How lame. -
How to Know if You Are You Really Selling Consultatively
- June 4, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Most of the CEOs and sales leaders I speak with agree that their sales organizations need to be more effective at taking a consultative approach to selling. At the same time, they insist that they talk about it often and that their salespeople are doing OK with a consultative approach. OMG’s Sales Force Evaluation usually reveals that they aren’t doing much more than talking about it, as their scores for the Consultative Seller competency are quite low.
How can you determine if you or your team are being effective at using a consultative approach? I created this list of outcomes that would be true if your consultative approach was working effectively. You and/or your salespeople are :
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The 14 Lies Preventing Salespeople From Getting Their Prospects into a Buying State of Mind
- May 17, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Let’s cover some of the lies being told to companies with sales organizations and how those lies prevent sales organizations from being their best. Over the past 10-20 years, we have seen and heard the following proclamations (and you can find most of them with this Google search link:
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The Power of Smart Differentiation in Sales
- March 19, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
In a previous article, I wrote about the one question that can help salespeople differentiate themselves from the competition. On the heels of that article, one interesting theme from the emails I received was the importance of differentiation. Some questioned whether I was exaggerating the importance of differentiation and I think that’s a great topic for discussion!
In order to weigh the benefits, let’s look at the current political landscape.
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Salespeople Make This Mistake – The Dumb Question I Was Asked in a Hotel Restaurant
- February 15, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
I pulled up to the entrance of the Doubletree Hotel, greeted Chris, and we walked into the hotel restaurant. As we approached the table, a well-meaning server asked, are you an Honors member? I said, “yes.”
A moment later she returned and said she couldn’t find me in the system. She asked me to spell my name, went back to her computer, and returned again, saying, “I can’t find your reservation in the system.”
I explained that I wasn’t a hotel guest and we were here for breakfast. “Oh, then you’ll have to pay for your breakfast!”
“OK,” I said. After all, I was expecting to pay for breakfast!
Can you imagine how much simpler it would have been if her first question was, “Are you staying with us?”
Salespeople make the exact same mistake. How do I know? I can prove this with several examples.
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Do the Least Informed Salespeople Have the Loudest Voices
- January 22, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Do the least informed among us have the loudest voices?
Consider two very different salespeople working a new opportunity.
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Why are Half of All Sales Reps Still Missing Quota in a Booming US Economy?
- December 10, 2018
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Between 2010 and 2016, and soaring revenue during 2017-2018, the percentage of reps making quota has not only remained flat, but the percentage hasn’t even returned to pre 2008 rates. This article attempts to explain why.
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Would Henry Ford be Able to Sell Cars Today?
- November 29, 2018
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
What would Henry Ford think if he were alive today? I’m thinking that he would ask, “What the hell happened to my motor car and what are all these SUV’s, crossovers, smart cars, hybrids and electric cars? And what are all these pictures, icons, buttons, knobs and dials for?” I think he would also say, “So let me get this straight. You need to pay for a government issued license and pass an exam to operate it? You need to register the motor car with the government and pay for that too? You need to buy insurance before you can use it? You have to pay an excise tax to your city or town to maintain ownership? And they sell for how much? Holy shit! What did they do to my Model T? I innovated a car, not a home on wheels!”
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The Top 12 Factors that Cause Delayed Closings and What to Do About Them
- September 25, 2018
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Delays, delays, delays. Nearly every coaching call with a salesperson is about a delayed closing. Nearly every coaching call with a sales manager is about a salesperson with a delayed closing. Everyone wants to know what to do about the delayed closing but that’s the wrong question. Everyone should be asking these two questions instead.
Was it really delayed or were we overly optimistic about if and when this opportunity would close?
What steps can we take to prevent delayed closings?