Dave Kurlan

  • Which is Worse – The Boston Red Sox or Your Sales Team?

    • August 23, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    The construction of the Red Sox roster is simply a Stupid as Shit Strategy or SaSS. Use of the word strategy means that it’s intentional and is a disservice to the word stupid!

    Sales team construction usually lacks formal strategy and that suggests something accidental is at play. We tend to see the “we already had these salespeople” and then “these are the new salespeople who were willing to work for us.” New is a relative term as the newest 30% of the team continues to churn when and if they find candidates.

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  • Must Read – How a 15% Corporate Minimum Tax Will Impact Companies and Sales Teams

    • August 10, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    The primary point of today’s article is to point out the irony of hiring 80,000 agents but you’ll have to read a bit of background before I can point out the irony.

    So why are they hiring 80,000 IRS agents?

    They want the rich to pay their fair share and that sounds fair, but let’s go beyond the headline and general talking point.  There are 724 billionaires in the US (of 2,775 worldwide) and it’s not that hard to find a millionaire because there are 20 million of them in the US (50 million worldwide).  If they target billionaires it would work out to 110 new agents per billionaire.  Sounds like overkill.  They also want to make sure that corporations pay their fair share so this legislation imposes a minimum 15% tax on corporations. 

    Let’s focus on the 15% tax for a moment. I can think of only three ways for corporations to deal with that surcharge:

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  • Can My Car Uncover Sales Qualification Criteria Better Than Most Salespeople?

    • August 8, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Wouldn’t it be great if salespeople had the equivalent of two camera intelligence to see what they don’t know they need to see?

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  • Not The Top 20 Attributes of Successful Salespeople

    • August 1, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    The article was 100% junk science and to use the word science would be a disservice to the word junk. Below, you’ll find five reasons why this article was so wrong, so bad, so misleading, so pitiful, and just plain stupid:

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  • The Many Different Selling Roles and How They Differ – Part 1

    • July 27, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    The same kind of thinking is required when thinking about the various roles of salespeople.  We can name them: Account Executive, Territory Manager, Business Development Rep, Sales Development Rep, Account Manager, Key Account Manager, National Account Manager, Channel Manager, Application Engineer, Sales Consultant, Inside Sales, Outside Sales, and more.

    To further complicate things, in some companies and industries, Sales Managers function as salespeople and Sales VPs function as Sales Managers.

    While the above roles have selling as a primary responsibility, there are as many differences to selling roles as there are differences to the class or style of cars.  Today, we’ll explore the difference between an Account Executive and a Business Development Rep.

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  • Big Company Strategies That SMB Sales Teams Can Emulate

    • July 11, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    I know. The previous paragraph was about branding and marketing; not sales.  But there is a correlation to my theory that a slick, professionally designed logo, makes you look bigger and more successful. Give me a moment to explain how that applies to sales.

    If a professionally designed logo makes you look bigger, more successful, and provides credibility, wouldn’t the same theory apply to a professionally trained sales team?

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  • You Can’t Lose Customers or Salespeople – 2 Secrets to Their Retention

    • July 6, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    There were lots of articles that had the top 5, 7, 10, 12, and 15 reasons why salespeople leave or quit their jobs.  Most of those lists were simply subsets of other lists and the reasons included things like compensation, morale, workload, changing quotas, culture, toxic management, the job was misrepresented, too much pressure and lack of growth opportunity. While there were no surprises to these lists of reasons, I think there is a more pervasive reason that is not represented on the lists created by marketers and recruiters:

    Sales Selection. 

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  • Understanding Competency Based Assessments – What Ditch Diggers and Salespeople Have in Common!

    • June 24, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    As an example, let’s say you were seeking to hire a ditch digger.  While you must identify someone who is strong, can use tools and dig holes, the width and depth of the hole, as well as the difficulty of the digging is more important.  Will this individual dig in sand, screened loom, compacted soil, clay, gravel, or rock?  If an assessment, even one that was specific to ditch-digging, only looked at the tools they had available and their ability to dig in general, it would not necessarily identify someone who could dig monumentally huge holes in soil with large rocks.

    It’s the same with a sales assessment. 

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  • Selling and the Need for Speed

    • June 8, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Salespeople tend to be in a rush to close – before an opportunity is even closable.  

    Salespeople tend to be in a rush to present – before an opportunity is even qualified.  Most salespeople are in such a hurry that they completely skip things like qualifying and discovery.  And when salespeople do perform discovery they accept the very first indicator they hear and rush to explain how their product or service addresses that indicator.

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