Dave Kurlan
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Great Sales Managers are Like Great Baseball Coaches Without the Screaming
- March 15, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The biggest difference between great sales managers and crappy sales managers is how effectively they coach up their salespeople to make them better. There are two parts to this:
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The Top 10% of All Salespeople are 4,000% Better at this than the Bottom 10%
- March 3, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
I found Dinger with his nose glued to my front bumper where some of the deer’s hair was still attached to my car. Dinger, who loves to bark at deer from the safety of our home, seemed to be saying, “Ohhhh, so THIS is what a deer smells like!”
The exact same thing happened to a salesperson I was training. It wasn’t a deer or a dog, it was about Jim’s sales aha moment.
His team was asked to send me an email with their five biggest lessons from their first six months of training. Among Jim’s top five was this one:
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The Cold Email I Read Through to the End – Is There Hope for Salespeople and Marketers?
- February 22, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Sunday I received a cold email, generated using AI that was actually personalized. Not with just my name, but it included information about my company, where I attended college and more. While I still have no interest or need for the service being pitched, I actually read it instead of deleting it. Here’s what it said:
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When Salespeople Can’t Close Closable Business – The Bob Chronicles Part 7
- February 14, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
So what did Bob get himself into this time?
It’s a huge opportunity that Bob has been nurturing for years and several months ago his prospect, a top executive that has the influence and authority to make a decision, confided that he would like to find a way to do business and not only that, have this be part of his legacy.
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The Difference Between CyberThieves, Hackers and Most Salespeople
- February 10, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
On the one hand, I am shocked and chagrinned that the insurance company would use salespeople as a reference point for hackers. You could not possibly understand the degree to which It bothers me.
On the other hand, you and I both know that if salespeople worked as methodically, consistently, aggressively, effectively, and efficiently as the hackers do, we would double our revenue.
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62% Less Turnover and 80% Higher Quota Attainment When You Hire Salespeople the Right Way
- February 3, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
If you have a sales cycle of several months or more, subsidize your salespeople until they are self-sufficient, and in early 2022 it takes 3 months to find a suitable candidate, you are screwed before you start! Once you finally identify a decent candidate, you have hours, not days or weeks, to make a decision and pull the trigger and what’s the worst that can happen? Six months or more pass before you realize that salesperson won’t make it and you not only wasted a half year’s salary, you lost six months, have an empty territory or vertical, and have to start over from the beginning!
It doesn’t have to be that way and here’s why.
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10 Prospect Rules That Salespeople Must Learn to Break
- January 24, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Like I said, this is not a COVID article because if it was, I could write a book about the data, science, policies and hypocrisies. However, there is a sales equivalent to the stupid restaurant masking requirement and that is what we will discuss in today’s article.
Have you or your salespeople ever been told by a prospect that they can’t:
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Bob Chronicles Part 6 – When Salespeople Suddenly Make Things Your Problem
- January 20, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Bob was informed 2 weeks ago that an important customer proposal would be due by the end of business today. At 4pm, Bob was in a panic, screaming that he needed pricing in the next 10 minutes or you’ll lose the business. Suddenly it has become your problem.
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Has Buying Changed and Has B2B Selling Adapted?
- January 5, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Today’s buyers are self-educated and salespeople mistake that knowledge for readiness. Salespeople tend to take the path of least resistance and the knowledge they mistake for readiness lulls them into the quote, proposal and order taking mode. As a result, they don’t follow their company’s sales process or worse, the company’s sales process has been modified to reflect buyers being ready. If the buyers were truly ready at this point they would actually buy but the additional options prolong instead of shorten the sales process.
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My Most Popular Sales Article of the Last Ten Years
- December 13, 2021
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Suppose your salespeople hear one prospect say, “This has been a very interesting and productive conversation and we might have some interest in this.” And imagine another prospect at the same meeting says, “We’ll get back to you next month and let you know what kind of progress we’ve made.” And still a third might say, “In the meantime, please send us a proposal with references and a timeline.”
There are three important lessons that arise from this: