Dave Kurlan
-
Focus on Winning to Drive More Sales and Revenue
- February 20, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
In baseball, the coaching staff gets a report from their advanced scouts and from that report the coaches create a game plan. How to pitch to that hitter, how to get this hitter out, what to expect from this pitcher, what pitch he likes to throw when he’s ahead in the count, the strength and accuracy of the outfield arms, etc.
Some companies do some account planning for major accounts, but not nearly enough of this takes place.
What will happen to your business if you spend more time thinking about how to win, and less time focusing on your numbers?
-
Don Kent and My 8 Reasons For Inaccurate Sales Forecasts
- February 15, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
1960’s Don Kent is like a 2020’s salesperson. Excited about an opportunity, but wrong. And they don’t have to be wrong, shouldn’t be wrong, and honestly, can’t be wrong. The 2020’s salesperson may not have computer models, but they do have technology and it’s not the technology getting the forecast wrong. It’s the salesperson. There are a number of reasons they get so excited and get it so wrong but here are eight good ones:
-
Whipped Cream! The Easiest Way to Lower Sales Resistance
- February 13, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Most sales training fails to address the single most important condition of a sales cycle – resistance – thereby rendering the sales training semi-useless. When resistance appears, it does not matter if the sales process, methodology, tactics and strategies are good or even great, unless salespeople are equally great at lowering the resistance.
-
How to Identify Candidates Who Will Succeed in Your Sales Roles
- February 9, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Suppose you have a project or task that you don’t particularly enjoy doing, but despite your lackluster feeling, must complete it. Do you seek out the most efficient way to complete the project or task, or default to the most inefficient way to complete it?
Let’s take recruiting, selecting and hiring salespeople. For HR, that’s part of their job. Despite how important new salespeople are to the future of a company, Sales Leadership attempts to get recruiting over with as quickly as possible, often prioritizing speed to hire over cost to hire, talent and capabilities. Why? They aren’t using the most efficient process and tools to hire the best salespeople.
I’m hiring a salesperson for a client and using my time-tested process which we also train clients to use (so that WE DON’T have to recruit!). My experience shows that 10% of the candidates will be viable but, of more importance, how do we know which 10% to focus on? The stats for the first week were:
-
12 Powerful Sales Lessons from “The Chosen”
- February 6, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
I’ve written hundreds of articles with analogies to sales using athletes, musicians, actors, CEOs, politicians, inventors, songs, movies, TV Shows and their characters and you didn’t need to be a fan of them to appreciate the sales lessons. While watching this enjoyable TV series, I identified eleven solid analogies to sales and selling so we’ll get right to them because I’m sure you aren’t reading my sales articles for my opinions on faith or religion!
-
Sales Process for the Anti-Sales Process Crowd
- January 31, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
You can look at sales process any way you want but if what you want are more consistent, predictable results, in a framework that supports sales coaching, then you want a customized, formal, milestone-centric, customer-focused sales process and scorecard!
-
Wouldn’t Sales Call Play-by-Play Analyses be Fun?
- January 27, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Most sales managers protect their salespeople instead of pushing them to improve. Most companies set budgets that formulaically increase year-over-year budgets by just 3.5%. The sales recruiting process and selection criteria at most companies are horrible. Most sales training is product-focused instead of sales development. Most salespeople are not consistently or effectively coached. Most senior sales leaders are indifferent about doing anything about those things.
-
How Driving Down the Highway Will Help You Close More Sales
- January 22, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
If there is one thing that most salespeople are guilty of, it is voluntarily ending the conversation with more unanswered questions than answered questions. It doesn’t need to be that way either!
-
Trump, The Iowa Caucus, and Sales Improvement
- January 16, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
This course is the most fun you could ever have while going through sales training! But it is so much more than fun and entertainment. There are powerful selling lessons in each clip, and despite the fun, you will become more effective at all aspects of selling. It doesn’t matter how long you have been in sales, what you sell, who you sell it to, the length of your sales cycle or the cost of your product or service. Nor does it matter where your competency gaps are.
-
How Our Veterinarian Can Help Improve Your Win Rate
- January 9, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Most repeat business is handled by salespeople with a number of different titles but the two that describe most of them are, Order Taker and Quoter. The salesperson receives the call or email where the existing customer asks for the price on something they may or may not be currently buying from this company. The order taker/quoter says, “I’ll get a quote right off to you!” While some of those quotes or proposals convert to sales, many more do not. Why?