effective sales coaching
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Improve Your Win Rate and Shorten Your Sales Cycle by Doing This
- April 11, 2018
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
In September I wrote this article on the difference between asking good, tough and great questions.
I included examples all three types of question in the article.
There is also a proper sequence: Good question. Tough Question. Great question.
You will get immediate feedback on how effective your questions are: Your prospects will say, “Good question” when you ask one. They will say, “Great question” when you ask one. And they will stop and struggle before answering one of your tough questions.
Many salespeople make the mistake of preparing questions in advance. Salespeople who do that might be able to stumble onto one good question. But great questions and tough questions must be spontaneous and in response to something your prospect already said when they answered prior questions.
I’ll share a role-play from a training program that wonderfully demonstrates what I’m talking about as well as the kind of listening skills required in order to ask good, tough and great questions.
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Successful Movie Franchises and the 10 Keys to Impactful Sales Coaching
- April 3, 2017
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Today’s coaching session must be so good that the salesperson does not want it to end. Not only that, but the salesperson can’t wait to come back for more coaching. Now, be honest with yourself for a moment. Assuming that you regularly and consistently coach all of your salespeople, is your coaching so powerful that your salespeople can’t wait for another session with you?
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Help is Here for Salespeople Who Find Themselves as the Underdogs
- April 28, 2016
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
You or your salespeople are on a call. Is it an uphill battle? Do you feel like you need some luck to win the business? Are you up against an incumbent – and your prospect is happy with them? Are there too many competitors – and you are having trouble getting noticed? Does the prospect claim to only care about price – and you aren’t the lowest? Do they just want a proposal or a quote – and you feel like you need to provide it to them? Do you have trouble winning most of the time? Do you almost always face resistance of some kind? Is it difficult to simply get a meeting?I wrote an article for the SellingPower blog where we discuss the challenges of being an underdog. Read it to now to learn how you can outsell the big companies.
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Sales Coaching – Are Sales Managers Any Good at This Function?
- March 10, 2010
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
I’ve written extensively about sales coaching before. Yesterday, a fairly typical day, I coached 4 different sales experts and 2 clients on how to more effectively coach salespeople and sales managers. I have noticed that most sales managers believe that they’re fairly good at coaching when, in reality, most of them are very ineffective at it. Why?
First, let’s look at what’s required for effective coaching. Some of it is tangible and measurable while some isn’t. Effective Sales Coaching requires: