email marketing
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Cold Reach Outs: Do Email and LinkedIn Work?
- October 6, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Most marketing workflows and the messages created for those workflows absolutely suck! As a result, most of the cold messages that come through your email and LinkedIn messages are quickly and deliberately deleted. But there’s hope for something better.
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My Latest on Using Email to Book New Meetings
- November 29, 2023
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Salespeople have been spoiled by inbound leads, outbound emails, and BDRs generating leads for them. As a result, those in sales for fewer than ten years never learned how and suck at cold calling. Those who used to cold call but have since stopped, forgot how to and also suck at cold calling.
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Should Social Networking Support the Sales and Marketing Effort?
- August 14, 2009
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
If sales and marketing were husband and wife the divorce rate would be much higher than that of the 50% for traditional marriages.