email prospecting

  • The Cold Email I Read Through to the End – Is  There Hope for Salespeople and Marketers?

    • February 22, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Sunday I received a cold email, generated using AI that was actually personalized.  Not with just my name, but it included information about my company, where I attended college and more.  While I still have no interest or need for the service being pitched, I actually read it instead of deleting it.  Here’s what it said:

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  • Are You Using This New Technology to Generate New Opportunities?

    • November 13, 2019
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Do you have Rainbow flatware?  Biomagnetic ear stickers? A diamond-shaped ice cube tray? Baby feather wings?  Yah, these things exist here.  You don’t?  Me neither.

    Have you signed up to use a company that uses AI to generate leads for you?  You haven’t?  Me neither.

    It seems to me that the only companies using AI to generate leads are the companies trying to sell you their services using AI to generate leads.  How ironic!

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  • How to Write a Sales Email That Works

    • January 3, 2018
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    I receive so many unsolicited emails each day that it makes my head spin.  Most of them, like the cold calls I get, are simply horrible.  Delete.  Delete.  Delete.  Junk.  Block.  Unsubscribe.

    This week I received the daily double – a cold call with an identical, corresponding email.  The email read like this:

    Hi Dave, 

    I hope this message finds you well.

    We spoke in the past regarding the copier equipment in your office.  At the time you indicated that your existing contract will be ending just over a year from now.  Have you started to look into this yet?  Our company would love a shot to earn your business.

    I’ll go through this line by line and explain what’s horrible, what’s OK and how I would change it.

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  • Difference Between a Good Sales Email vs. Bad

    • April 27, 2015
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    I received a request for help via email.  The reader asked if I could recommend a response to an email reply he received (at least he got a reply!).  The thing is, he deserved the reply he received because his introductory email absolutely sucked!  In today’s article I’ll share what he wrote, the reply he received, and my recommended response.  All of the names and organizations have been changed to protect the innocent.  Ready?  Here’s his original introductory email:

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