guidelines

I would guess that the only thing that is more common than an underperforming sales force is the discomfort that people have before they speak.  And I’m not even talking about speaking in front of an audience.  This discomfort can even manifest when presenting to one intimidating individual!

Speaking doesn’t have to be so difficult, especially when you are talking about what you know – your own area of expertise.  Just follow my simple rules and you’ll be awesome!