listening skills

  • Do You Know the Accurate Reason Why a Salesperson Is Not Performing?

    • April 20, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    How quickly can you determine why a salesperson is failing? 

    Dinger loves to play catch with his ball.  He has seven of them but loves his white ball the most.  When we’re out playing catch and I point to a ball and say, “there it is” or “right there” or “get it” he just can’t seem to find it!  Dinger has good listening skills but his ability to see the obvious isn’t very good.

    Such was the case earlier this week when a surprised client wanted an explanation for why one of their salespeople, who does not perform very well, scored well on his evaluation.  “How can someone who is not my top performer score better than someone who is my top performer?”

    That sounded like a challenge so I said, “Let’s go!”

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  • Top Sales Videos and Rants From Dave Kurlan

    • March 21, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    From time to time I record impromptu unscripted rants as well as some that are more well thought-out videos.  From among the collection presented below, most are rants so the rants are much more popular.  The most-watched (I have added to the list so there are more than 10 now!) videos are shown below in order of popularity and while I like all of them, I indicated my personal favorites with an asterisk.  All but three of the videos are three-minutes or less, one is six-minutes, one is ten-minutes and one is eight-minutes.  Topics include:

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  • Data: The Top 10% of All Salespeople are 4200% Better at This

    • September 7, 2021
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    My wife and I entered the small jewelry shop and were greeted – not with a warm welcome – but with a matter of fact “my name is…and I’m the owner…and I created everything in the store” which was followed by fifteen minutes of non-stop presentation of everything she created.  

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  • My Dog Has Better Listening Skills Than Most Salespeople and I’ll Prove It

    • December 10, 2020
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Prospects don’t pay a lot of attention so the less you say the better.  It helps them listen and comprehend more of what you share with them when you use fewer words.  But prospects aren’t the only ones who don’t listen.  Salespeople don’t listen very well either.  As a matter of fact, my dog has better listening skills than most salespeople because my dog knows what to listen for. Don’t believe me?  I’ll prove it in the video below.

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  • 3 Tweaks to Your Sales Approach Are Steps Toward Sales Greatness

    • March 19, 2018
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Consider how frustrating it is to approach a traffic circle, or as we call them in Massachusetts, a rotary, during rush hour.  You very slowly make your way towards the circle in a long line of traffic, attempt to merge into a congested circle, travel around to the other side of the circle, and finally exit the other end.  Being a bit impatient, I’m usually screaming to myself, “Come on – don’t stop! – let’s get moving – let’s go!”

    Hold that thought.

    I believe that role-playing is the single most important thing I can do with salespeople to help them to become great.  There are three kinds of role-plays:

    I play the salesperson’s part and the salesperson plays the prospect. This is my preferred method as it demonstrates exactly what the conversation should sound like.
    I play the prospect and the salesperson plays the salesperson.  This approach works best when conducting pre-call strategy and usually serves to show me how ill-equipped the salesperson is to have the desired conversation.
    The salesperson plays the salesperson and another salesperson plays the prospect.  This type of role-play occurs later in training when the salesperson has the foundational skills to execute the sales process correctly and to play the sales part with some confidence.

    When I finally reach scenario 3 with salespeople playing their own part, it seems a lot like approaching the traffic circle. Let me explain.

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  • 3 Lessons that Apply to Every Sales Call No Matter What You Sell

    • December 18, 2017
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Several years ago, during one of the performances, it dawned on me that the orchestra’s role in the show correlated very nicely to an effective sales presentation.  There were 3 fantastic lessons that I presented then and as I have done each year since, will present again here.

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  • The Key to Powerful Sales Conversations

    • August 28, 2013
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Earlier this week, I wrote this article about the importance of using specific words and phrases at specific times. 

    That article discussed some of the milestones in the sales process where just the right word or phrase can make such a huge (make or break) difference in the direction that the sales call takes.  In the article, I mentioned “at just the right time”, but I didn’t elaborate.  I’ll correct that omission with the following examples.

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  • Drivers and Your Salespeople Need to be Patient

    • November 30, 2012
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    In order to create urgency and accelerate the sales process, your salespeople actually must slow down their meetings.  Instead though, in much the same way that I rush to get to my next meeting, they rush to the presentation or demo.  To make matters worse, your prospects want your salespeople to present and conduct demos.  They want prices and proposals and your salespeople are too willing to oblige. 

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  • Sales Traction – The Key to Measuring the #1 Sales Competency

    • November 16, 2011
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    One of the KPI’s I introduced in my Moneyball article two months ago was Traction, the ratio of suspects that become prospects. Using the Baseline Selling process, that is also the ratio of opportunities that move from 1st base to 2nd base. Translating that one more time, it is the number of 1st meetings that move to “we have a real opportunity here”.

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  • Get Your Veteran Salespeople to Take Baby Steps

    • May 12, 2011
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    You cannot script these questions.  Your salespeople must be able to identify the questioning opportunities in real time while their prospects are responding to the question currently in play.  This requires VERY focused listening, note taking, and patience.  And the biggest challenge?  Your salespeople must avoid the temptation to jump to a different question topic, jump to presentation, or jump in with a solution!

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