objective management
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A Home Run – How the Right Data Can Help You Hire Your Ideal Salespeople
- July 13, 2021
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
From time to time I’ve posted some compelling top/bottom sales team analyses using sales assessment data from Objective Management Group (OMG). From nearly 250 data points in 21 Sales Core Competencies, we identify the specific findings and scores that differentiate a company’s top 3 performers from their bottom 3 non-performers.
There are several reasons for doing this:
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Elite Salespeople are 26 Times More Effective at This Competency Than Weak Salespeople
- August 14, 2018
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Elite salespeople don’t need to close and weak salespeople suck at closing. Want proof? Let’s review some data from 1831605 evaluations and assessments of salespeople conducted by Objective Management Group (OMG). You can see and play with the data here.
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Sales Selection Case History – The Fix for This Insanity Works 99% of the Time
- October 2, 2015
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
If you had a crystal ball to predict whether or not your next sales candidate would succeed in a difficult selling role at your company, wouldn’t you want to use it? Heck, you would want to look into that thing even if it wasn’t a difficult selling role. But what if you were recruiting kids right out of college? What would you do then? Would you just recruit a whole bunch of kids and keep the ones who didn’t quit? Would you hire three times more than you needed and just keep the ones who were successful? Would you just hire anyone who looked and sounded good and go from there? What if you could use the crystal ball? Could that even work with college grads? Recently, we had an opportunity to study and answer that very question and the results will surprise you!
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Case History – Achieve Lowest Turnover in the Entire Sales Force
- May 27, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Why would an enterprise (that has standardized on OMG’s Sales Candidate Assessment, had OMG customize it for every sales role in the company, and has terrific data from its first year of use) have one department with significantly lower turnover than all the others?
Could it be any of the following 10 Reasons?
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All-Time Top Kurlan Sales Article
- December 20, 2012
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Whether you’re using a personality assessment, behavioral styles assessment, psychological assessment, or psychometric (describes all of the above) assessment, it’s the marketing that’s sales-specific, not the findings. Use them at your own risk.