Sales Coaching
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When Sales Coaching, Best Practices and Books are Ignored
- May 6, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Coaching is crucial to the success of any sales force; however, coaching without the context of an effective sales process, pipeline, metrics to drive revenue, motivation and accountability aren’t enough. So, our events integrate these additional elements to make for a well-rounded, comprehensive two days.
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Top 5 Reasons Why Salespeople Don’t Qualify Effectively
- April 17, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Last week, I posted this article in reference to an Inc. Magazine article that was way off base about Consultative Selling. It led to a significant number of comments with one of them being this question:
“Dave, in your opinion, with all the training that is available and has been delivered to sales people over the years, how come sales people still fail at executing an effective approach to qualifying a prospect. Forget what we want to call the approach. Just basic fundamentals like asking questions. This is known throughout the selling universe but sales people still suck at this. How come?”
Great question. Here are my top 6 reasons why:
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Top 20 Reasons Why Sales Managers Suck at Coaching
- April 4, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
So why aren’t more sales managers effective at coaching salespeople? Here are my top 19 reasons and I left #20 open so that you could add your two-cents worth.
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This is How Sales Managers Should Coach Their Salespeople
- March 13, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
A salesperson told me he met with a customer that had taken their business to a competitor because of price. It sounded like they were getting what they were paying for:
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Best Example of Value-Added vs. Commodity Selling
- March 7, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
I wrote an article for the March 2013 issue of Top Sales World Magazine that debriefs an actual sales call. I’ve written more than 1,000 articles and I believe this one is the best yet! The article effectively details an actual value-added consultative sales call which, because of a single incorrect question, quickly became a transactional, commodity-based, price-driven call. The example is really striking because it so clearly shows that you can do everything correctly but asking even one question the wrong way can cause a salesperson to lose the opportunity to be a trusted advisor, and fall into the abyss of commodity sellers.
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How the Landscape Quickly Changes on Your Salespeople
- February 27, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Give your salespeople these two pictures and the next time they begin to think that everything seems wonderful, make sure they remember to brush the snow away, take off their rose colored glasses, and learn what the landscape truly looks like underneath the false interest.
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Sales Excellence Studies Propagate Mediocrity
- February 26, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
If you conduct a Google search for “sales excellence studies”, you’ll find more than 20,000 results. I’m sure that some results point to surveys which were conducted by others, but either way, that’s a lot of studies on sales excellence. If any of those studies were actually ground-breaking, insightful or truly representative of sales excellence, there would probably be fewer than a dozen. But there are not. There are many reasons why these studies are so lame, but let’s name just a few:
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View From the Top – When Salespeople Call on Purchasing
- February 19, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The single question that salespeople ask more than any other is, “When I’m with Purchasing, they don’t seem to have a compelling reason to buy and don’t care about our value-add. What can I do?” I’ll answer that question shortly. First, I have an analogy to help you see it from my perspective.
Take an elevator up at least 20 floors in Manhattan and immediately you’ll notice that the view from the top is mostly yellow – a sea of taxis mixed in with some limos and buses. From high above Manhattan, I saw these comparisons:
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Top 10 Problems with Veteran Salespeople
- January 28, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
For companies who want to grow revenue, veteran salespeople cause more problems than any other factor. After all, if you have a young, energetic group, there’s nowhere to go but up and everyone knows that they need to improve. On the other hand, veteran salespeople believe that they know everything and everyone and probably could lead the sales training class.
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Why Accidental Sales Training Works More Effectively
- January 15, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
We stopped in a parking lot adjacent to a busy highway and when I opened the car door, she leaped out and ran toward the oncoming traffic. In a panic, we began screaming. What does all that have to do with sales and sales training?