sales criteria
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Who Should Your Sales Force Call On?
- January 27, 2009
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
It’s not always obvious. If your company sells oil drilling rigs to oil companies, then your salespeople know who to call on. If your company sell luxury cars to wealthy people, you know where to find your prospects. But what if you sell products or services that could be sold to a much broader range of customers or clients? Who should your salespeople call on then?