sales leadership
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My Latest Sales Epiphany From Watching Playoff Baseball
- October 20, 2024
- Posted by: Dave Kurlan
- Categories: Uncategorized, Understanding the Sales Force
And that’s when it hit me as if I was hit in the face by a 95 MPH fastball.
My fears are exclusive to the Red Sox and not to any other team – even if I am rooting for the other team! This is huge! And because this is my brain, this is actually about sales, not baseball!
Is it fair to believe that a Sales Leader wants his salesperson to succeed with a big, important sales opportunity as much as I would want the Red Sox relief pitcher to succeed in a big, important game?
If your answer is yes, we have a problem.
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The Biblical Sales Force Part 2 – On Boarding and Coaching Salespeople
- October 14, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
As I wrote in September, I’m reading the Bible from beginning to end for the first time. In my first article using an analogy from the Bible, I wrote about scaling, hiring and firing salespeople, based on what I read in Genesis. Today’s article is about on boarding and coaching salespeople, and is an analogy from Exodus.
Early in Exodus, we are introduced to Moses, whose people have been slaves to Pharaoh and the Egyptians for hundreds of years. God appears to Moses and commands him to approach Pharaoh and persuade him to release the Israelites so they can freely worship their God. Moses lacks confidence in his ability to articulate the request, and questions God’s direction. He wonders if there might be someone better to handle this important assignment.
God had to build Moses’ confidence, and properly prepare him for the conversation he will have with Pharaoh. This is the equivalent to pre-call strategizing, one of several methods for coaching salespeople. God needed to provide Moses with talking points sufficient to give him gravitas with Pharaoh, so he provided Moses the God-like ability to turn his brother Aaron’s staff into a snake. We accomplish the same thing when we prepare a salesperson with powerful messaging and talking points.
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Baby Fish and New Salespeople Experience the Same Fate
- August 1, 2024
- Posted by: Kurlan & Associates, Inc.
- Category: Understanding the Sales Force
If your turnover is less than 10% you have a turnover problem – not enough turnover! If your turnover is between 10-20% you’re good. If it’s greater than 20% it’s worth exploring what is contributing to your high turnover rate and how to fix it. Sometimes it’s because you are hiring the wrong salespeople. Sometimes it’s lack of effective onboarding, lack of effective sales training, lack of coaching, lack of accountability, or lack of leadership.
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The Data: What Percentage of Salespeople are Really Coachable?
- April 3, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
While coaching is private, training is more public as it usually takes place in front of others. Salespeople who have the greatest incentive to change are those who are the most trainable. Those salespeople have high scores in Desire for additional sales success and Commitment to additional sales success. When a salesperson scores below 60 on Desire and/or Commitment, you aren’t likely to see much of a change in their effectiveness or performance. If they are already generating acceptable results and more of the same would be OK, then it doesn’t matter. On the other hand, if their performance is lacking, and more of the same would not be acceptable, then a salesperson lacking Desire/Commitment would be a great candidate for replacement.
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Wouldn’t Sales Call Play-by-Play Analyses be Fun?
- January 27, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Most sales managers protect their salespeople instead of pushing them to improve. Most companies set budgets that formulaically increase year-over-year budgets by just 3.5%. The sales recruiting process and selection criteria at most companies are horrible. Most sales training is product-focused instead of sales development. Most salespeople are not consistently or effectively coached. Most senior sales leaders are indifferent about doing anything about those things.
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Top 10 Sales and Sales Leadership Articles of 2021
- December 7, 2021
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
There are several criteria for choosing the top articles of the year, including, but not limited to:
Views (Article)
Popularity (likes on LinkedIn and Twitter)
Engagement (comments to the article, via email, and on LinkedIn)
Personal (my favorites)
Value (insights for the community) -
Can You Find The Perfect Sales Candidates for Your Sales Team?
- December 1, 2021
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
I am helping one company find a single needle-in-a-haystack sales leadership candidate and it has taken nearly six months. I am helping another company find 3 sales leaders and received 3,765 applications. What’s the difference?
For the answer to be meaningful, we have to look at the entire job market, not just sales candidates.
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The Baseball Experience That Continues to Generate a 28% Increases in Sales
- February 10, 2021
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The challenge isn’t whether or not they’ll enjoy and benefit greatly from the training. The challenge is getting sales leaders to attend the training! There’s a little matter of ego. Most successful sales leaders have fairly large egos and while their egos helped spur them on to their current roles, now that they’re in their current roles, their egos sometimes obstruct their ability to improve, ask for help, and bring professional training into their companies. The voice in their head whispers thoughts like:
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Are Sales Managers Coaching More Frequently Now That Everyone is at Their Desks?
- January 14, 2021
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
We know how sales managers were doing before the pandemic. It wasn’t very good and I wrote about it in November which had data for the last 10 years. What do you think would be different if I filtered the data to show only the last six months of 2020, the time during which sales managers should have already made changes? Do you think it got better, worse, or stayed the same?
Let’s find out.
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Key to Successfully Hiring Salespeople: Getting it Right Versus Getting it Over With
- December 21, 2020
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Recruiting salespeople doesn’t need to be difficult or complicated, but it is a process and needs to be completed thoroughly and correctly. Ask yourself this question: eighteen months from now, would you prefer to have spent five months to get it right and have a productive new salesperson, or three months getting it over with, only to have to do it again four months later, and again four months after that.