sales operations
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How to Get Your Sales Message to Resonate Every Time
- November 16, 2015
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
This is an article about getting your sales message to resonate – every time. However, before we can discuss that, I need to share a current, real world example. So bear with me.
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Top 10 Ways Salespeople are Selling in the Dark
- November 13, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Did you happen to see the movie Gravity?
Early in the movie, the two astronauts, played by Sandra Bullock and George Clooney, lose communications with Houston. From that point on, they don’t stop talking to Houston, they don’t stop reporting in and they don’t change protocol. What they do change, is they add a phrase to the beginning of each message, “Houston, in the dark…”
They are moving blindly, without direction, without feedback, without certainty. They are in the dark. That’s exactly how most salespeople go through each day, through each sales call and meeting, and through each sales cycle. They are in the dark.
It’s most obvious when salespeople don’t know: