sales playbook
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Sales Playbook and CRM Problems – What the Data Tells Us
- June 6, 2018
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
That leads me to the growing demand for Sales Playbooks. Companies want them, get excited about them, believe they are important, pay tens of thousands of dollars for them, and invest many hours collaborating for a successful final document. You won’t believe the wasteful things that happen next!
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Can Free Sales Content Send You Down a Dangerous Path?
- May 2, 2016
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
I downloaded a Sales Process Cheat Sheet which promised a standardized playbook and a simple, easy-to-follow sales methodology to help managers coach their inside sales reps into following a proven, standardized process from discovery to close. Was there value? It was a joint promotion from Hubspot and InsideSales.com. – maybe you received the same offer in your inbox. Was it any good? Was it a process? Was it a playbook? Was it a methodology?