sales process
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Why Doesn’t Sales Methodology Get More Attention?
- January 14, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
This brings me to my original question, “Why doesn’t sales methodology get more attention from authors, writers and bloggers, and why does sales process get most of the coverage?”
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Is the Concept of Sales Process Really Antiquated?
- December 16, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
It’s really not sales process itself that is antiquated; it’s most people’s perception of sales process that is antiquated.
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What is the Most Difficult Part of the Sales Process?
- December 6, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
We discussed the various challenges associated with all three milestones and when all was said and done, everyone agreed that the midpoint, that crucial point in time where compelling reasons to buy must be identified, is the most difficult for salespeople.
Why? Well a quick look at the following list of mini-milestones, that must be accomplished in order to get to the point where compelling reasons will be shared, tells the whole story. How many of your salespeople can do all of this in their first meeting?
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Experiment – Which Sales Approach is Really More Effective?
- October 28, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
During the past 90 days, I have been secretly selling multiple ways. On one third of our opportunities, I have been selling the way we teach – using a formal, structured sales process with a consultative approach. On another third of our opportunities (inbound leads), I have experimented with a more transactional approach, although even that has a consultative element because I can’t help but ask some good questions. It simply means that I show and tell much earlier than normal. With the remaining third of our leads, I have experimented with allowing the buyer to dictate the process. My buyer-dictated approach included a little push-back because I can’t allow a potential client to take the wrong approach to a solution.
Want to know what happened? Look at the table below:
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Can You Improve a Kick-Ass Sales Force?
- September 11, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
If you are reading this, and your company matches up with any one of my criteria for underdogs, then you couldn’t possibly get away with what Hubspot can get away with. You must have strong hunters who are adept at overcoming resistance, can differentiate by selling consultatively, and ask the kinds of questions that develop respect, allowing prospects to open their mind to the possibility that you can help.
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Are Sales and Sales Management Candidates Getting Worse?
- September 10, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
There are more sales experts, self-professed and otherwise, than ever before. There is more free content on sales and selling than anyone could have imagined. There are probably twice as many books on the subject than just 10 years ago. There are categories of sales tools and CRM applications where none existed a few years ago. Companies are spending more money on sales force evaluations, sales training, consulting, sales leadership development, sales process, infrastructure and sales recruiting services than 5 years ago. And selling has changed more in the past 5 years than ever before.
With all that, shouldn’t the quality of sales, sales management and sales leadership candidates be on the rise? Yes, it should.
But there’s a problem. The quality has not risen. It seems to have worsened!
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How Much Sales Development Can Leadership Do In-House?
- July 17, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
From time to time, clients want to handle some of the services we provide in-house. “Why can’t we do the sales process ourselves?” They can, but a few questions come to mind. If they didn’t have an effective, efficient, optimized, formal, structured sales process for the last 20 years, where would this expertise suddenly come from to create this process tomorrow? What if they get it wrong?
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The Waffle Cone and the Mass Production of Salespeople
- July 2, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
For me, today’s waffle cones are a constant disappointment because they always fail to meet my expectations.
What does this have to do with selling?
Think about salespeople as a version of the waffle cone. In some companies, they are made fresh, and in other companies, especially bigger companies, they are mass-produced.
There are many ways of looking at th
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Impact of Sales Process Versus Sales Coaching
- May 14, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
While most sales leaders admit that they must be more effective at coaching, many who said they have some kind of sales process in place didn’t come to the same conclusion. So, why is it so obvious to sales leaders that they need to improve their coaching, but so elusive that they need to improve their sales process?
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Top 5 Reasons Why Salespeople Don’t Qualify Effectively
- April 17, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Last week, I posted this article in reference to an Inc. Magazine article that was way off base about Consultative Selling. It led to a significant number of comments with one of them being this question:
“Dave, in your opinion, with all the training that is available and has been delivered to sales people over the years, how come sales people still fail at executing an effective approach to qualifying a prospect. Forget what we want to call the approach. Just basic fundamentals like asking questions. This is known throughout the selling universe but sales people still suck at this. How come?”
Great question. Here are my top 6 reasons why: