sales process
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Combining Goal Setting with Sales Competencies
- January 4, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Allow me to introduce the first draft of the first innovation of 2024 from Kurlan & Associates: The Sales Goals Grid, which incorporates most of the 21 Sales Core Competencies. It is a great visual for every salesperson, regardless of what they sell, who they sell for, who they sell to, or the length of their sales cycle. You can even adapt it to your own needs.
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The Best Sales and Sales Leadership Content of 2023
- December 11, 2023
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Welcome to my annual list of the best sales and sales leadership content of 2023. This year’s list has thirteen entries, including articles, videos, and LinkedIn posts. There are several categories including Most Read, Most Liked, Most Engagement, Best Quality and Personal Favorite. Ready?
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Movie Contrasts the Best and Worst Salespeople
- November 14, 2023
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
We watched GameStop: Rise of the Players and despite it being a documentary, found it to be quite entertaining. It was David versus Goliath. It was Amateur versus Professional. It was about an improbable outcome accomplished by people who were unlikely to succeed and even more unlikely to win the big payoff.
While I thought it had a lot in common with selling, the twelve central figures:
Were not professional investors although they did invest in GameStop.
Were not skilled traders although they did conduct some research.
Did not trade as a full-time job or hobby.
Were making decisions based on hunches, not history or science.
Found in each other kindred souls with a shared passion for GameStop.The five statements above suggest that skills, attributes, competencies and capabilities were NOT part of their success so what could this possibly have in common with selling?
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What Companies Don’t Know About Sales
- November 10, 2023
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
We heard that the “Sound of Freedom” was a good movie but waited until we could stream it at home. We loved the movie, but we were moved even more by the closing messages displayed on the screen. The statistics are astounding, where as a result of human trafficking, mostly at the southern border, more children are enslaved today than when slavery was legal! We didn’t know what we didn’t know.
“Companies don’t know what they don’t know about sales” is true in most companies and sales organizations.
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Milestones in the Sales Process are Like the Stones in a Wall
- October 5, 2023
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
An ideal sales process has 4 stages, each with anywhere from 4 to 10 milestones that must be met in order to move to the next stage.
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The 10 Avoidable Things That Occur When Salespeople Don’t Talk about Money
- September 27, 2023
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
The table above uses data from Objective Management Group (OMG), which has assessed close to 2.4 million salespeople. The data shows that 43% of all salespeople are uncomfortable talking about money and while the top 10% have no such problem, 71% of the bottom 10% are too uncomfortable to talk about money. These are the 10 things that happen when salespeople are uncomfortable with the finance-specific milestones of the sales process:
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Sales Presentations to Big Companies – the Same as Political Theater
- September 22, 2023
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
What really happens on presentation day? Theater. Salespeople validate what the individuals on the committee already believe to be true. If you’re not the one getting the business, nothing you do on that day will change that UNLESS the one who is getting the business screws up big time.
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Three Recent Hurricanes Show the Path to More Effective Selling
- September 18, 2023
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
A great example of how much more successful salespeople are when they call on Decision Makers came from a salesperson who messaged me last week. Freddy was excited to talk about his recent success and I have changed his name and company names to protect his identity. Freddy wrote:
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The Impact of Relationship Building Challenges in Sales
- August 28, 2023
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
My wife and I recently finished streaming Parenthood, whose theme song was Forever Young, by Bob Dylan. Despite my enjoyment of the series, the theme song hit me like nails on a chalkboard. I cringed every time I heard it.
It explains a lot about intangibles in selling.
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Top 15 Categories of Reading to Improve Sales Team Effectiveness
- August 21, 2023
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Bookmark this article so that over time, if you want to improve your sales effectiveness, you can read articles from the topics listed below