sales process

  • Use Music to Understand the 12 Criteria Prospects Use to Buy from Salespeople

    • June 12, 2023
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    music

    Yesterday, while watching our son play in a summer collegiate baseball game, I missed a step and tumbled all the way down the bleachers.  Isn’t that a great analogy for what happens when you miss, or skip a crucial step in the sales process?  More than half of all salespeople are missing and skipping important milestones in the sales process each and every day and their egos get more bruised from failing to close those opportunities than my body got bruised from my not so thrilling adventure to the ground.

    read more

  • Sometimes The Biggest Sales Problems Have the Simplest Solutions

    • May 30, 2023
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force
    sales problem

    There are simple, easy, fast and powerful solutions for sales problems too.  See my examples below.

    read more

  • Snowstorm & Weather Apps Explain Why 75% of Sales Forecasts are Wrong

    • March 16, 2023
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    As a Nor’Easter barreled across Central Massachusetts today, a few interesting storm-related happenings were analogous to some sales-related occurrences. This article will explore two weather-related analogies:

    It’s in 3D – Dinger the Dog and his choice of Doors
    The Magic of Weather Apps

    I’ve written about Dinger, our six-year-old Golden Doodle, several times.  The most popular article was when I claimed and proved that Dinger’s listening skills were better than those of salespeople. 

    read more

  • Top 10 Keys to Determining and Improving Your Ideal Win Rate

    • March 7, 2023
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    What kind of car should you drive?

    Answering that question with anything other than, “It depends,” is irresponsible because there are so many variables.  Choosing a car depends on budget, family size, how much stuff you load into your car, the length of your drives, the logo/ego influence, fit and function, ergonomics, appearance, perceived value, reliability, cost to drive it (gas/electric/mileage), and so much more.

    If that makes senses, why do companies struggle when I am unable to instantly tell them what their win-rate or closing percentage should be?

    There are so many the variables that can influence your sales win-rate and here are my top ten keys to win rates:

    read more

  • 4 Types of Sales Positions That Can Never Be Replaced by AI

    • February 22, 2023
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    We’re seeing ChatGPT’s ability to create human-like articles, essays, poems, notes and messages.

    I just asked ChatGPT to write a short poem on the death of selling.  Here’s what it generated.

    read more

  • This is What Would Happen if Bob Got Promoted to Sales Manager

    • February 7, 2023
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    For those of you who are familiar with my series of articles about Bob – the worst salesperson ever – you can catch up by enjoying, laughing, and making fun of him here.  12 of the articles that show up on that page are about Bob!

    read more

  • This Company’s Best Salesperson was 2500% Stronger Than Their Worst

    • February 1, 2023
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    It’s been four months since the baseball season ended but college baseball begins in less than 4 weeks and it will be fun to watch our son play for his college team (while freezing our asses off!).  It’s also been a while since the last time I shared a top/bottom analysis but I completed one this week that I had to share.

    read more

  • Sitcoms, Sales Process, Sales Assessments and Sales Competencies

    • January 11, 2023
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Hubspot, an inbound marketing company published a list of 18 Sales Core Competencies which include non-sales competencies like customer service and data analysis.  Job site Indeed published a list of 18 Sales Core Competencies which include non-sales competencies like leadership and change management.  I’m not suggesting that these capabilities aren’t important, but in no way, shape or form should they be considered core sales competencies.  Why would people turn to any of these lists of opinions when there is a widely accepted, definitive list of 21 Sales Core Competencies backed by science and data on more than 2.3 million salespeople? 

    read more

  • The Connection Between Road Signs, Sales Data, Consultative Selling and Sales Recruiting

    • December 6, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Salespeople who are learning to take a consultative approach to selling hear a stated issue – the consultative selling version of a road sign – but think they have arrived at their destination – the compelling reason to buy.

    This is supported by the data.  Objective Management Group (OMG) has data on 2,280,260 salespeople that have been assessed from more than 30,000 companies.  The findings are horrific:

    read more

  • “Spirited” Has So Much in Common with Most Salespeople

    • November 29, 2022
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    Only 13% of all salespeople take a consultative approach to selling and almost none of them can be found in the bottom 50% – the group that fails to meet quota each year.  A coincidence? On the other end of the spectrum, the top 10% of all salespeople are 4300% more likely to have the Consultative Seller competency as a strength!

    read more