sales qualification
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How to Master the Sales Discovery Call
- April 11, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Good salespeople know that the key to a sales process that will result in a sale, is uncovering their prospect’s compelling reason to buy. Period. Not “period” as in that’s all they have to do, but “period”, as in nothing else in the process will matter if they don’t uncover the compelling reason to buy. Easy (to state). For most salespeople, even the good ones, it’s not that easy. How can they determine if what they heard is actually compelling? Is it compelling to the prospect? Is it compelling to the salesperson? Do those two determinations have equal value?
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Is BANT a Sales Process or a Man-Made Disaster?
- January 15, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Last week, I noticed that people are still using this archaic and overly simplistic sales qualifying process, and too many are still writing about the benefits of BANT (Acronym for Budget, Authority, Need, Timing). The first page of a Google search revealed 10 articles were written about BANT in 2024 alone.
How is it that in 2024, people are still hailing BANT as a relevant sales tool?
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10 Unfavorable Selling Conditions That Prevent Sales Success
- March 25, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
When you encounter unfavorable selling conditions, refuse to accept them. This isn’t about moving forward with a couple of favorable conditions, it’s about NOT moving forward unless the conditions become more favorable. Whether or not you wish to admit it, the truth is that when the conditions don’t favor you, the business isn’t coming to you.
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Opportunity Blindness – What’s in Your Sales Pipeline?
- February 28, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Some observations:
The data represents the forecast and funnel for 7 sales teams.
The gaps (A & G) are backwards and should say 72% (A) and 41% (G).
The quarterly forecast (C) is 58% short of the quarterly target (D).
The current closable opportunities (B) are 77% short of the forecast (C) and 90% short of the quarterly target (D).
Add columns G and H and together, all of those columns represent pathetic, old news.The question that should be asked is, “What can we do about this?”
We should be able to answer that question by looking at column F but that’s not possible. Can you see why?
Outside of telling us that there isn’t enough in the funnel, the data in column F doesn’t answer the question that must always be asked: Is the pipeline viable?
We know the assigned value of the pipeline but we don’t know the answers to these additional ten important factors:
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Sales Presentations to Big Companies – the Same as Political Theater
- September 22, 2023
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
What really happens on presentation day? Theater. Salespeople validate what the individuals on the committee already believe to be true. If you’re not the one getting the business, nothing you do on that day will change that UNLESS the one who is getting the business screws up big time.
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How Big of a Role Does Age Play in Sales Effectiveness?
- August 19, 2019
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Young salespeople (0-2 years experience) tend to wing it, while older salespeople (20 or more years experience) tend to be more skilled and structured. Want proof? Let’s dig into the data.
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Finally! Science Reveals the Actual Impact of Sales Coaching
- September 7, 2018
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
You must have heard the joke that 73.6% of statistics are made up!
I have read and even reported that sales leaders who coach their salespeople see a boost in revenue of around 27%. It sounds like a realistic number but I have not seen any science to back it up. Until now. Check this out!
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Impact of Sales Process Versus Sales Coaching
- May 14, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
While most sales leaders admit that they must be more effective at coaching, many who said they have some kind of sales process in place didn’t come to the same conclusion. So, why is it so obvious to sales leaders that they need to improve their coaching, but so elusive that they need to improve their sales process?
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Top 5 Reasons Why Salespeople Don’t Qualify Effectively
- April 17, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Last week, I posted this article in reference to an Inc. Magazine article that was way off base about Consultative Selling. It led to a significant number of comments with one of them being this question:
“Dave, in your opinion, with all the training that is available and has been delivered to sales people over the years, how come sales people still fail at executing an effective approach to qualifying a prospect. Forget what we want to call the approach. Just basic fundamentals like asking questions. This is known throughout the selling universe but sales people still suck at this. How come?”
Great question. Here are my top 6 reasons why:
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6 Keys to Make All Sales Calls Easy Sales Calls
- August 28, 2012
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Your salespeople can have more easy calls, but you’ll have to change up a few things.
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