sales scorecard
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Executive Leadership is the Key to a Lasting and Successful Sales Transformation
- April 6, 2025
- Posted by: Kurlan & Associates, Inc.
- Category: Understanding the Sales Force
A customized and optimized sales process should be a tipping point but most companies screw up the opportunity by believing that after the introduction to the sales team they are done. Unfortunately, it is only the beginning, not the end, and unless there is proper governance on required changes, nothing will actually change.
Sales Transformation occurs with Sales Process, but only when there is Governance on the associated requirements.
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Use a Custom Sales Process to Increase Sales by More Than 28%
- April 3, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
I could wax poetically about the many benefits of a sales process/scorecard that meets the requirements for sales best practices but suffice to say that with proper customization, integration into CRM, introduction to the sales team, utilization, governance and coaching in the context of your sales process by sales leadership, I can guarantee the following outcomes based on four decades of experience with such things:
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Use Sales Scorecards Because People are Fickle
- April 24, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
A properly constructed sales scorecard objectively scores an opportunity and accurately predicts whether or not you will win the business. Not to be confused with a marketing scorecard which scores a lead based on how closely it comes to your target customer, a sales scorecard assigns weighted points based on whether the buying conditions are consistent with those that typically result in a win.
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How Driving Down the Highway Will Help You Close More Sales
- January 22, 2024
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
If there is one thing that most salespeople are guilty of, it is voluntarily ending the conversation with more unanswered questions than answered questions. It doesn’t need to be that way either!
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Sales Forecasts Do Not Have to Be as Wrong as Fortune Cookies
- October 29, 2021
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
With all of these forecasts having the chance to be completely wrong, it makes me wonder about the way sales leaders and CEOs react to sales forecasts. After all, should we expect anything different when it comes to sales?