sales strategy
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Sales Force Lessons from Gates, Crowley and Obama
- July 28, 2009
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
How often do customers become upset over the behavior of a salesperson, customer service rep, technician or even accounting?
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Top 6 Reasons Why Most Sales Training Doesn’t Work
- June 25, 2009
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
If you invest in sales training, especially now, you also need it to work now, not in 12 months. Why does it take so long for most sales training to make a difference and why does most sales training fail to make the difference you expect? There are a lot of possible reasons and I’ll attempt to explain them here.
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Differentiating a Pricing Strategy from a Sales Strategy
- May 1, 2009
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Do you subscribe to Verne’s Insights – 10 Minutes with the Growth Guy – Verne Harnish? You should. It’s the best newsletter I get – one I actually read each week! In today’s issue Verne wrote that his favorite quote from last week’s Sales & Marketing Summit was Mark Burton’s, “Discounting is the crack cocaine for business today”. He also shared that “instead, Burton says companies can use a ‘good, better, best’ strategy to provide various pricing levels without simply giving away margin.”
Wait a minute!!!
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Sales Force Alignment with Market Strategies
- April 28, 2009
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Most companies differentiate between inside and outside sales; domestic and international sales; products and services; equipment and consumables, etc.
But if you are into breaking down processes, approaches, market strategies and positioning, there is more to it than these obvious differentiators.
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10 Types of Sales Advisers and How to Choose the One That’s Best For You
- October 9, 2008
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
I’ll bet you know plenty about agreements, contracts, and legal compliance in your industry. You probably know enough about accounting, taxes and audits to get by too. And I bet you know your way around insurance, investments and real estate.
Despite all of that knowledge, I’m certain you have a great corporate attorney, corporate accountant, insurance advisers for commercial, benefits and personal lines, and a Realtor. Some of these people may even sit on your board.
Do you have a sales expert on your board? On retainer? Working with your sales team? Your sales management team? On your sales infrastructure? On compensation and incentives?
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