sales summit

Ask 10 people and you’ll get 10 different answers about the biggest mistake that salespeople make. Ask the question a bit differently and I will give you a different answer too. But ask the question in the title – “What is the single biggest mistake that salespeople make?”, with the key word being mistake – something they do incorrectly rather than something they do because of a weakness – and I can provide data to back it up. There are actually 3 mistakes that are almost always made but 2 of them occur as a result of the single biggest mistake.