sales team evaluation
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How To Stop Sucking by Understanding and Changing Your Sales Metrics
- August 30, 2021
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Suppose a company reports that its win rate is 24%. Does that tell you anything other than they suck? It doesn’t tell us how badly they suck, why they suck, how long they’ve sucked, who sucks, or whether there is any hope for them to stop sucking. And even if their win rate is double the 24%, the same questions apply. Let me explain.
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