sales training
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The Golf to Sales Analogy: When You Don’t Know What You Don’t Know
- November 4, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force

Discover how a late start in golf taught me the ultimate sales lesson: “I didn’t know what I didn’t know.” From clueless reps sending premature proposals to managers without accountability, this post reveals the blind spots killing sales performance—and how a savvy CEO fixed it all.
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How Half-Measures in Your Sales Process Can Kill Your Win Rate
- October 15, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force

Dr. Charles Stanley’s take on The Lord’s Prayer sparked a revelation: just like prayer, a sales process needs belief and intent to work. Too many companies compromise, settling for “good enough” results. Learn how a no-compromise approach with Baseline Selling doubled win rates for clients, including a $24M-to-$65M Oracle acquisition, and how it can boost your win rate by 30% or more—guaranteed.
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How the MLB Playoffs Can Help You Rethink Your Sales Team
- September 29, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force

What if your sales team was built like an MLB playoff roster? In this post, we explore how the high-stakes, cutthroat nature of the 2025 MLB playoffs can inspire you to rethink your sales team, keeping only the top performers who drive revenue growth and letting go of the rest.
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Revolutionizing Sales Forecasting with a Baseball Twist
- September 12, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force

Discover the “Power Alley,” a revolutionary sales forecasting strategy inspired by baseball. Learn how this KPI aligns pipeline, forecast, and revenue to boost accountability and solve CEOs’ biggest frustration.
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Don’t Let MT and Lay-Z Tank Your Sales Team: Lessons from Squirrels
- September 7, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force

Six years after meeting squirrels Ernest, MT, and Lay-Z, I’m stunned their sales team counterparts—underperforming salespeople—still linger. Learn why leaders hesitate to act and how to build a thriving sales team for 2026.
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8 Movie Scenes to Frame Your Mind for Killer Sales Calls
- August 5, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Discover how clips from classics like CSI, Dumb and Dumber, and Better Call Saul can pump you up, teach active listening, and help close deals—perfect motivation for your next sales call!
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Lessons from Happy Gilmore 2: Why Salespeople Need to Get Serious About Skill-Building
- July 28, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force

Adam Sandler’s sequel delivers laughs and a sales wake-up call: Like Happy recommitting to golf, why don’t more reps grind on their skills? Explore 10 barriers backed by OMG data on 2.5M assessments, and how training flips the script for growth.
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Brad Pitt’s F1 Character Shows Us How to Tame Sales Mavericks
- July 24, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force

Brad Pitt’s Sonny Hayes in the new F1 movie is the ultimate sales maverick—talented yet rebellious. This article reveals how his journey from lone wolf to team player can guide you. Learn to harness your top producers’ integrity, turn rebels into mentors, or know when to cut ties for a stronger sales crew.
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How to Spark the Sales Equivalent of a 10-Game Winning Streak
- July 13, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force

Success breeds success: Just like the Red Sox’s 10-game winning streak after trading Rafael Devers, sales teams ignite when B and C players start closing deals, pushing everyone—including top performers—to elevate their game. Learn how effective training boosts revenue by 28-42%, with real client results like growing from $24M to $68M in 12 months.
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The 20-Year Legacy of Baseline Selling: Why Its Sales Process Still Wins in 2025
- July 1, 2025
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force

Celebrating 20 years of Baseline Selling, this article dives into why its staged, buyer-focused sales process remains the most complete framework for predictable, repeatable sales success. From its baseball-inspired origins to its seamless CRM integration with Membrain, discover why Baseline Selling outshines other methodologies.