selling value
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Breaking News – More Salespeople Suck Than Ever Before (and Why)
- February 29, 2016
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Salespeople always seem to get a bad rap and obviously that’s bad for business. But it’s always been that way and nobody has made a very big deal about it, so what has changed?
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Price Quotes and the Inability of Salespeople to Sell Value
- October 19, 2015
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Last week, I was training a sales force to sell value – an absolutely revolutionary concept – when the unthinkable happened, not once, but twice in the same training. As incredible as it was to me, it clearly illustrates why it is so darn hard for companies to get their salespeople to sell value.
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Selling Value – Everything You Always Wanted to Know
- December 4, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
So if not those topics, then what should we all be writing about – all the time – that would be a real difference maker for salespeople?
I believe that it’s the importance of and ability to sell value. Why, you ask?
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Top 5 Sales Issues Leaders Should Not Focus On
- November 19, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Did you ever watch Peyton Manning, Tom Brady or Aaron Rogers have a bad day at Quarterback? Did you notice that the following day, everyone was saying that he sucked? While it’s possible that these three Quarterbacks could have a bad day, most of their bad days are less about them and more about whether or not their offensive lines gave them the time and protection they needed to find an open man and make a good pass. It could also have something to do with whether or not their receivers were able to quickly get open.
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The One Thing Most Salespeople Are Unable to Do
- October 27, 2014
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Can you guess what it is – the one thing most salespeople are unable to do?
Based on what I most frequently write about, you might think that it would be consultative selling, but that’s not it. You might also guess that it’s the sales equivalent of eating right – not doing demos and presentations so early in the sales process. But that’s not it either.
However, there really is one thing that all but the most elite salespeople are unable to do. It is partly a result of their inability to sell consultatively while continuing to demo, present, quote and propose too early. Can you guess what it is now?
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Top 10 Reasons Why Salespeople Let Price Drive the Sale
- May 10, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Selling value.
What comes so easily to the top 6% and some of the top 26% is so very difficult for others.
Most salespeople have little capability to effectively build value. Talking about what your company does better or differently or telling a prospect what your value proposition is does not build value. Instead, value comes from 3 things:
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Is Selling Difficult or Easy? It All Depends on Your Definitions
- April 2, 2013
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Difficult selling, with its challenges, gives way to easy-to-achieve outcomes. Easy selling, while avoiding challenges, causes difficult-to-achieve outcomes. See my definitions below…
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Why Your Lowest Price Can Be a Barrier to Closing Sales
- August 2, 2012
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
It’s not about prices, presentations or building value; it’s about putting prices in the context of what those prices will buy. Compare the two examples above and you’ll see both the answer and the obstacle. The answer is the context.
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One Surprising Key to Selling Value
- July 29, 2009
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Gary Harvey, my guest on this week’s episode of Meet the Sales Experts, has great advice for companies that are trying to avoid getting sucked into having the lowest price. His secret? Purchasing Agents have always told salespeople that they go with the lowest price. When he asks them why they do this, they always tell him the same thing. “Because it works on every other salesperson until we met you.”
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Are Your Salespeople Selling Price Like Sam’s Club or Value Like Nordstrom’s?
- November 12, 2008
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
So what does this say about the state of the economy and more specifically, about discounting and trying to win business based on price?