the buyer journey

  • The Buyer Journey – Myth, Reality, Hybrid, or an Avoidable Part of Selling?

    • September 15, 2016
    • Posted by: Dave Kurlan
    • Category: Understanding the Sales Force

    The Buyer Journey is front and center again.  Dan McDade posted the second in his 3-part series on Lies and Myths and part 2 is about the Buyer Journey.  8 Sales Experts weighed in with their thoughts about the Buyer Journey and you can read those here.  Don’t miss Mike Weinberg’s comment – I love it!  It’s pretty clear where the sales experts stand, so where is all of the Buyer Journey data coming from if not the sales experts?

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